Demand generation is a process where the gap between sales and revenue operations is bridged using tools like emails, blogs, social media marketing, etc. It can make a huge difference to the business if employed using the best practices. Unlike the most people think, it is not inbound marketing although demand generation may make the use of inbound marketing tools to achieve its aim. In fact, inbound marketing is just one of the many tools for demand generation.
Demand generation is about recognizing the potential customers that are more likely to convert and participate in sales. While there is no set of predesigned strategies to get the most of the demand generation, here are a few practices that might help you take your business on the road to success.
- Make the most of Social Media
Social media marketing is a killer strategy used by most of the businesses these days. How you use it what makes the difference. You might be using the same social media channels as someone else but not getting results as good as they do. Social media can do wonders when it comes to helping B2B businesses increase their revenue.
Leverage the power of social media to discover, engage, and qualify prospects.
- Refine the Lead Nurturing Strategies
Once you have qualified a lead, you need to make sure that a lead nurturing process is in place. The lead nurturing process has to be sharpened to achieve your target. Keep a check on marketing automation, CRM, and tech service offerings.
- Marketing Automation and Beyond
The present situation demands companies to stay connected to their potential customers. This will need a technology that goes beyond market automation strategies like using emails to convert prospects into the sales-ready lead. However, your prospects are not going to rely only on the data that you provide them. With access to abundant information online, they will use every resource available to know about you. Hence, you need strategies that go beyond market automation.
- Display Campaigns
Display campaigns do not mean placing random displays anywhere and everywhere. You are not going to get any benefit out of that. Instead, we need to place displays in a very controlled and managed manner which targets your potential customers.
By controlled placement, we mean placing the displays at such a position where it has limited reach to the individuals who you think have higher chances of responding positively to them. It is a more targeted approach. Display campaigns work by increasing your brand awareness and the managed placements make it more effective as you are in control of who sees it.
- Webinars with Industry Experts
Webinars are important but only if there is some element of exclusivity otherwise why will people want to attend it. Give your prospects a solid reason to be a part of it. This can be done by making an industry expert a part of it. Invite an industry expert to participate. This will add value to your webinar and make you look more credible.
You will be able to build better connections with the influencers in the industry. This also helps to up your standing in the business world while increasing your brand awareness, which happens to be a crucial part of demand generation.
- Harness the Power of Content and Email Marketing
Investing your time, money and efforts in content is important because you might be using all the right strategies but if your content isn’t appealing enough, you will not get results. This includes all your website, email, advertisement, etc. content. Loads of content goes online every minute and for your content to stand out, it has to be the best.
Further, use email marketing in a right way. Email marketing is often the most misused channel. Email marketing needs smart work. You will need to test your email campaign and put your efforts into creating a good headline, subject, and the body of an email. Never spam the inboxes of your prospects.
Organizations are now aligning demand generation with market automation and other strategies to get the best results. The team at MarkSpace is committed to quality and we deploy the best practices in the industry when it comes to demand generation or any other processes involved in the business.