Long long ago, in the pre-pandemic age, face-to-face interactions were a tremendous value addition or rather a listed requirement for sales success, not anymore.
However, even before the Coronavirus pandemic hit the business's surface, an increase in virtual communication tools was witnessed. In the attempt of catering to online prospects.
You may think that sales may be facing the flip side of pancakes for morning breakfast; the truth be told, with all this chaos, sales will never take a back seat.
Just like washing your hands is now not only labeled as hygiene but precautionary measures, there are also few strategies for successful sales conversions that sales teams can use to cope with the business impact during the Coronavirus pandemic.
Few Strategies we believe can help you keep Successful Sales Conversions during Coronavirus Pandemic: -
1) Lead with Empathy – There's a fine line between understanding a situation or taking advantage of monetary gain. It's of utmost importance to be sensitive to your internal and external clients while delivering a message across. Show Gratitude, reach out, offer genuine support, and seek ways to build your internal and external community. Offer expertise when you see someone struggling. The best part of inculcating Empathetic outreach is that it's absolutely free.
2) Stock up – We are not talking about groceries here; we are talking about stocking up on business Leads. This is a great time to open conversations and position yourself to the right channel. Leave a long-lasting, genuine impression. This is not a mind game. This will help you be on the top of the mind when the business reopens. Devoting some extra time to building relationships and Lead generation tools always goes a long way.
3) Get creative with your presentations – This is no brainer! With all the tools available and cutting down on face to face presentation. The sales team can now digitally highlight their skills and abilities. A well informed PowerPoint presentation is the first step. All you need to work on is a well-structured delivery model during your sales presentation. The good news is that there is a vast array of online meeting tools available to be used from the comfort of your home.
4) Don't stop Selling– Sales is an attitude, not a product. Even though things may seem chaotic and bleak right now, this could be a sign to take a step back, restructure and move ahead. It's imperative to remember that this economic pain is short term, and life may not get back to normal right away, However, stopping is not an option. Remote selling does have the tendency to get stale at times; keeping them warm is a salesperson's prerogative. Do not worry about some companies withholding their investments; keep them in your nurturing funnel and go after the one that's inclined to invest right now.
Creating these strategies is only the tip of the iceberg. However, our goal at Markspace Media is to envision solution's keeping the new normal in mind.