Blogs

B2B Consumer experience is increasingly garnering more attention, and organizations are making massive changes to make it better. The focus is yet more on B2C markets; however, it is slowly expanding to B2B firms too. This article talks about the need for improving the B2B customer experience and how to do it.

B2B marketplaces have tremendous benefits and can give your business an edge over the competitors. This article digs into differences between B2C and B2B marketplaces, benefits of B2B marketplaces, and insight into the world’s top marketplaces.

Different business modules require different sales strategies that are effective in their growth. B2B (business to business) companies sell their products and services to other companies rather than individual customers. B2B sales need complex strategies to persuade target businesses in order to seal the deal. The sales process in B2B companies takes a lot more time than the B2C transactions because it involves heavy decision making backed by professional teams on both ends.