Social Media is a large part of life today; almost everyone is a part of some online community or the other. With more and more customers moving their search for products and services online it is important that these service providers make their online presence known to the other businesses. Most B2B companies can tell you that it is the leads that are the lifeblood of the whole industry. Thus, lead generation is the most important aspect of the company. Most B2B lead generation companies are known to constantly look for innovative ways of generating leads. It is important that the B2B lead generation companies stay one step ahead of their competitors.
Let us look at some statistics which prove that using social media is a good idea to generate viable leads.
- Almost 72% of the users on the internet use some form of social media.
- Businesses claim that social media is the 3rd largest source of web visits for them.
- 75% of the B2B customers and 84% C-level employees have stated that social media plays a major role in their decision-making.
How to choose the best social media channel to help with B2B lead generation
The biggest choice you have to make after deciding that you want to move your B2B lead generation search onto social media is choosing the right one for your company as there are so many different sites to choose from. Let us look through the different sites and see what each has to offer.
LinkedIn: The most commonly used site for better B2B lead generation, 94% of the B2B generation companies say that it is the source of the most viable leads. Additionally, LinkedIn is the most professional of all social media choices on the internet. It also makes more sense to manage and monitor this site as you are less likely to spam you. You can choose to join various groups where your target businesses may also be present, or even make your own with individuals who you think could be interested in your service.
Twitter: This may not be the most professional site but it is a site that allows you to send out short messages with links for further details to a broader audience. This site helps to spread brand awareness and communicate with the community that you want to target. However, you are able to engage with your followers frequently and make sure that you are always at the back of their mind.
Facebook: Most of the B2B lead generation companies may not use Facebook as a means to generate leads, but it can be very effective when a company wants to showcase their culture and work environment. You are able to post detailed information about your products, events, services, and any other relevant updates on Facebook. Along with these posts, you can also add pictures or videos that can help to enhance the posts and increase their views.
Instagram: Although it is not as influential as the other 3 types of social media we just spoke about, Instagram can be used as a visual platform where you can use appealing pictures and 15-second videos to promote your products and services.
Pinterest: Like Instagram, Pinterest is another visual platform, most users feel that it is a successful platform for generating leads and some even claim that a single pin can be worth almost 78 cents. This is a site that is more women centered as almost 70% of the users are women so it is very useful for the companies whose target audience consists of more women.
Google+: This site is all about being visible, so it is important to keep sharing compelling and relevant content so that you can boost your profile and contribute to the pages rank.
Irrespective of the social media platform that you choose for the generation of leads it is important that you have a good strategy in place that will help you reach out to your target audience. Sometimes the best strategy is to spread out your efforts across different types of social medias so that you are able to reach out to more customers and maximize the benefits that you will receive from your efforts.