· Create content/compelling copy to suit core content strategy needs
· Write for multiple online channels
· Ghost write original content in the form of blogs, ebooks, etc.
· Support Content Operations: Uploading content, creating supporting graphics, maintaining content management systems (Wordpress, HubSpot)
· Strong work experience creating channel-appropriate marketing content (visual graphics, video and curated) with the ability to deploy it across various external channels, i.e., website, social media channels, etc.
· Understanding and experience of all key digital/online marketing channels.
· Experience working with a global team and adapting global strategies to Context.
· Ability to write for multiple projects simultaneously with strong prioritization.
Knowledge and Skills
· Experience writing in US and UK English style preferred.
· Excellent interpersonal skills.
· Proven record in creating and executing writing plans and strategies and tactics that achieve results, including channel-specific collaterals
· Product based writing experience is an added advantage.
· Knowledge/ability to write for various social and content marketing platforms
· Ability to repurpose and curate content
· Minimum 1-year experience as a content writer in the Research / B2B lead generation domain.
· Any degree