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Digital Marketing Specialist

Posted At : 2 years ago
Location : Pune
Experience : Minimum 1-year experience as a Digital Marketing Executive.
Salary : -

Job Description:

·         Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

·         Track, report, and analyze website analytics and PPC initiatives and campaigns.

·         Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

·         Optimize copy and landing pages for search engine marketing.

·         Perform ongoing keyword discovery, expansion and optimization.

·         Research and implement search engine optimization recommendations.

·         Research and analyze competitor advertising links.

·         Develop and implement link building strategy.

·         Ensure SEO and SMO best practices are properly implemented on newly developed code.

·         Work with manager to drive SEO in content creation and content programming.

·         Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Knowledge and Skills:

·        Proven SEO and SMO experience .

·         Proven SEM experience managing PPC campaigns across Google, Yahoo and BingMBA will be an added advantage.

·         Solid understanding of performance marketing, conversion, and online customer acquisition.

·         In-depth experience with website analytics tools (e.g.: Google Analytics).

·         Working knowledge of HTML, CSS, PHP and JavaScript development and constraints.

·         Knowledge of ranking factors and search engine algorithms.

·         Up-to-date with the latest trends and best practices in SEO and SEM.


      Eligibility Criteria:

·        Minimum 1-year experience as a Digital Marketing Executive.

·         Any degree.





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