Small Business’s Guide to Success in 2019

Small Business’s Guide to Success in 2019

Small businesses are the game changers in the economy of any country. With advancements in the business landscape, small organizations are increasingly generating new jobs. As the New Year has just started, it is the time for small business to ponder over what they can do to improve their businesses’ performance. There some factors that the small business owners need to take into account and make plans to make their way towards success. Now is the right time to do that. Here are a few tips that will guide you to analyze your business and take actions to make your working more efficient.

  1. Cut Down on Expenses

Now that the holidays are over and you are gearing up for the first quarter of 2019, it is the right to find out what factors are causing extra expenses. Cut down on the costs that are making the operation of your business expensive. This can include either number of hours you work or the number of your employees. Retain only what is absolutely important for your business to keep running profitably.

 

  1. Up your Marketing Game

The world of late is for those who can make their marketing game strong by investing smartly into it. As a business, marketing needs your commitment and continuous effort. Set out dedicated resources, time, and efforts to plan your marketing strategies. Define your marketing goals clearly and start taking steps to achieve them. For instance, creating good content with consistency is one step that will help you get great rewards in return.

 

  1. Leverage the Power of Social Media

Social media is a powerful tool when looking to take your business to next level. Promote your business on Facebook, Instagram, Twitter, and other social media. Also, embrace video and use the power of it to influence your audience. A video made with an aim to showcase your business services and products with a focus on your credibility must be published across various social media channels. In addition, analyze your social media content to find out what content is performing highly. Then, boost this content and reach out to more people. Also, make sure that all the content that goes across all social media platforms is of high quality and value.

 

  1. Focus on Email Marketing Strategies

Email marketing is very important to keep you ahead of your game. Start by focusing on growing your email list. Get more subscribers to your mailing list. Further, you must aim at automating the email flow which will include welcoming the new subscribers, interacting with first-time customers, and more re-engagement emails. Every now and then, make sure that you show up in the inbox of your customers with something of value to offer.

 

  1. Let Local Media Report You

Local media can be a game changer when it comes to small businesses. As a matter of fact, small businesses are limited to smaller geographical areas. Therefore, giving something to the local media to report about you can build your customers’ trust. Also, when you are in local news, it keeps your customers in touch with your latest updates and there are great chances that they will avail your services. Local media is big and you must not underestimate what it can do for your small business.

 

  1. Give your Customers to Come Back

Once the customer has bought your services or products, you must give them enough reasons to keep coming back to you. So when your customers are buying from you, give them pamphlets or have some flyers on display that have something of value to offer to them. You may also talk directly to your customers to give your relationship with them a personal touch. To win the trust of your customers is a huge step for small businesses. The point of all these little steps is to give your customers enough reasons to keep coming back to buy from you.

2019 has just begun. It is just the right time to act upon the tips above to take your business to next level. For more steps to improve your business performance, keep checking this space.

Maximize ROI: What was done and What Lies Ahead

Maximize ROI: What was done and What Lies Ahead

MarkSpace Media identifies itself as demand generation, lead generation, and IT service-provider Company. With more than 25 clients across various sectors, MarkSpace has managed to retain 95% of the customers and has an upscale of 4000 percent in revenue. What makes it stand out among the other competitors is that fact that the team behind it is customer-centric and manages to pull out the desired outcome in toughest scenarios.

For any company to survive the market competition, it has to focus on maximizing its ROI. ROI stands for return on investment and can be understood as a performance measure that determines how much has a company gained from certain investment. In simpler terms, it is the profit that a company has made on some investment. MarkSpace Media helps the businesses increase their ROI and take their business to next level.

Here’s how we did it.

B2B Lead Generation Services

The team at MarkSpace Media is keen on narrowing the gap between the service provider and the buyer. We make efforts to bring both parties together and go on to generate more leads. Lead Generation is the gist of all marketing and hence, the business. Therefore, we bring in the best lead generation strategies that there are and deploy them to make sure you have enough and good quality leads. A lot of time and resources are invested in finding the right target audience and creating a good sales pipeline. We understand the importance of the lead generation process and leave no stone unturned get the desired outcomes. Our previous clients take pride in our work and we strive to continue doing it.

Account Profiling

Under this segment, the MarkSpace Media team endeavors to help you know your target accounts and the key people behind them. Therefore, we help you see more business opportunities and score more deals. The idea is to expose you to the most authentic, customized, and fresh information as per your requirements. We use multiple verification methods to make sure the information at your hand is complete and verified.

ABM

Account-Based Marketing (ABM) is one of the best B2B strategies that result in better sales as it helps to focus the efforts to specific accounts that are most likely to buy. Therefore, personalized campaigns are run under this strategy to cater to the needs of the target accounts. We help you frame the right target account list and use to send personalized content, which most often results in conversions and sales.

Sales-Qualified Leads

We believed that a sales-qualified lead is crucial to a business. We help you qualify the leads and understand whether they are ready for the next level or not. We undertake targeted research and qualify SQLs so that they can be approached with customized content and efforts.

IT Services

We provide an array of competitive IT services in the industry. This includes application and software development, search engine optimization (SEO), web hosting services, and web design and development. We are known for the quality of our services and commitment towards the quality.

Social Media Marketing

MarkSpace Media has an upper hand in social media marketing strategies where we endeavor to make the businesses get increased visibility online. Our team is well-equipped and skilled to make use of the best social media to promote the businesses. This includes tools like blogging, online videos, social bookmarking, photo-sharing, publishing articles, and public relations. We understand the power of social media and are trained to get the maximum benefit out of it.

What the future looks like?

We strive to expand further and provide better services in all the above-mentioned domains and any new strategies that might emerge as a result of technological advancements. Not only are we equipped with the best skills and team to do the job but we are also backed by the leading industry experts who help us deal with the new challenges on the way. Like always, customers will remain our focus and we will continue to work in close proximity with you to understand your needs and therefore, meet your expectations. With the rare combination of best team and best clients, we look forward to a fun-filled and rewarding journey ahead.

Spread your Business Across the globe from your Desktop

Spread your Business Across the globe from your Desktop

We are living in the age of the internet. The Internet has affected all aspects of our lives and businesses are no exception to it. Perhaps, the businesses have been affected by the technology and the internet the most. When the internet had just arrived, it was simpler for a business to be found on the web. However, with time the Google search algorithms have become more complicated and to be visible on the internet in today’s time requires well-planned strategy and efforts.

The internet has evolved and the business world has too. The competition for lead and demand generation is fierce. This is the reason that the leading businesses of the world are putting in more thoughts and efforts into online promotion than ever. Online demand and lead generation has become absolutely critical to businesses’ success. Here are a few tips to help you generate demand and leads right from your desktop.

  1. Blog your way to the market

Blogging on a regular basis plays an important role in lead and demand generation for your business. However, know that it is a long-term strategy and won’t give you the results overnight. For every entrepreneur, it is important to understand the importance of blogging. A noteworthy blog with high-quality content doesn’t only drive traffic to your website but also establishes you as an authority. If you are able to establish yourself as an authority, you can gain customers with ease.

  1. SEO optimized content and content marketing

Online marketing depends largely on the content that you have to offer. Quality content is one thing, but you also have to make it SEO optimized.  The goal is to develop an excellent quality content and then market it using the right tools. Make sure that you do on-page and off-page SEO optimization so that your website is ranked well in search results.

  1. Make the most of Social Media

Connect with people on social media to get good leads. Depending on the type of your business, you need to identify what social media works the best for you. LinkedIn helps you to connect with people in your industry easily while Facebook can be used to connect with people at random. Keep sharing updates on social media regularly.

  1. Social media ads and strategic landing pages

Social media ads are not free but are worth way more than they cost you. They provide an excellent opportunity for connecting with the right demographics for demand and lead generation. Ad copy and squeeze pages are known to receive best responses. You should also put efforts into developing good quality landing pages. Landing pages are the ones where visitors land after clicking on your ad.

  1. Leverage the power of Instagram

Instagram can do a lot for your business. Creating a good number of followers on Instagram can help you establish yourself as an influencer and therefore, spread your business. You can also ask the already established Instagram influencers to promote your business. While that is not free but it give you good leads.

  1. Video tutorials

Create useful video tutorials on YouTube those will add value to your business and establish yourself as an expert. Video tutorials can help you connect with people beyond borders. They are a great resource add credibility to your business.

  1. Email marketing for better relations with customers

Email marketing is tried and tested online marketing tool. It is not as easy as it seems but is absolutely important for every business. For being successful in email marketing, you need to offer something of value to your potential customers. Emails are a great way to establish a relationship with your customers and convert them into leads. The key to success is the ability to connect. Focus on connecting and then move on to selling.

It is important for every business to understand the crucial role online marketing plays in lead and demand generation. If you have any doubts about anything discussed above, feel free to connect with us. MarkSpace Media is helping businesses grow through properly executing online marketing campaigns.

Why sales and marketing need to work together

Why sales and marketing need to work together

The debate on whether sales and marketing should work together is not new. The shift in marketing has brought the two fields on the cusp of collaboration. While there are still a few people who think that sales and marketing should work independently, we strongly believe that the two disciplines are highly dependent on each other and should definitely work together.

This article provides insight into a few major factors that call for the collaboration of sales and marketing. One major reason for the two departments to work together is having one goal to achieve. Making them work together isn’t a cakewalk but the results the merger can bring are worth all the effort. The extent to which sales and marketing should work together will depend on the size of the organization but a few factors remain consistent everywhere.

  1. More Successful Campaigns

Improved communication between sales and marketing directly affects the success of campaigns. Evaluating email campaigns becomes much easier with both teams working together. While the marketing team provides the sales team with data about the level of engagement, the sales team can easily do the follow-ups. Marketing can, further, run campaigns to analyze the progress. The continuous communication between the two departments will ensure that the campaigns are measured effectively.

  1. Better SEO

Bringing sales and marketing together can actually positively impact the SEO efforts. Improved communication allows the sales team to find out people’s views about their online behavior. Customers are vital to business and what they think about you matters. While marketing teams think that they know more about the customers, it is actually the sales team that understand the customers’ needs and wants. The information with the sales team can help the marketing team up their efforts and make the web content relevant. The data from sales can be used to improve the visibility on search engines further.

  1. Improved Sales Reach out

Developments in technology have made the sales prospecting more virtual than it ever was. Social media is a great way to connect with the new prospects. The marketing team also invests a lot in email campaigns and are, therefore, skilled in written and oral communication with the potential clients. This is why they should come together with the sales team to help them understand how they target their prospects in their campaigns. Little inputs from the marketing team can go a long way and can help the sales team to increase their sales reach out.

  1. Better Content

Good content is everything. One of the biggest problems being faced by the marketing teams is that they are unable to come up with content that can drive sales. Coming up with selling ideas on a regular basis is not an easy task. As mentioned above, salespeople are directly in touch with the customers and this provides the marketing team with a great opportunity to analyze people’s comments and turn them into a compelling blog post. Content marketing can help you achieve your sales goals easier than ever. All you need to do is write what people need to read and this is only possible when the sales and marketing teams come together. Sales team provides insights and marketing team converts it into content that sells.

  1. Enhanced Lead Generation

Leads are vital to any business. Good quality leads can help your business grow. Therefore, the marketing team is required to pay more attention to what interests your potential leads. They need to know the source of lead generation. However, due to time constraints, it is not always possible to do thorough research. Therefore, the sales and marketing team can join hands to share whatever data they have on lead generation and use it to target the leads. The marketing team can run campaigns depending on sales data and sales team can use the information to do follow-ups.

This is just the tip of the iceberg. There is no end to the benefits that an organization can harvest by bringing together their sales and marketing teams. It is time to drop the debate about this matter and instead come up with strategies that can help in the integration of the sales and marketing departments.

What makes Lead Generation Strategies Fruitful

What makes Lead Generation Strategies Fruitful

The audience wants their attention to be earned and not bought. This calls for revamp of the lead generations strategies that are in place at present across the industry. An impactful lead generation strategy is the one that makes sure that proper tools and techniques are used make the business a success.

The key to better strategies is always content. Compelling content plays a huge role in lead generation. It includes the tools like a blog, SEO, PPC, and social media platforms. Most of the B2B customers want the industry experts to help them in making buying decisions. The key in establishing yourself as the industry expert is your content. Invest rightfully in content and lead generation will be easy. This article discusses the lead generation and how can creating and executing proper strategy will help your business to grow.

Here are the secrets to creating and executing lead generation successfully:

  1. Capturing the Lead

As a matter of fact, only about half of your visitors return to your website if you are unable to capture some of the information adequately. Try to get a working email address –it is the best thing you can ask for. However, the visitor is not likely to give away that information so easily. You can implement call-to-action buttons like ‘sign up here’ or ‘get this offer’ to get email id. But, the visitor might avoid these too because they don’t want you to spam their inbox. So what can you do?

–    Always give something to the visitor before you ask for any information.

–    Every step of your marketing process should be valuable.

Capturing a lead is a tricky part. You might end up pushing them further away if you don’t use the right technique.

  1. Lead Magnets

You will need an optimized process to convert the visitors into leads. However, a visitor might end up never hearing from you again due to the gap between traffic and lead generation. This can be solved using what can be called lead magnets. These include email opt-ins, subscriptions, and social media followers. Training videos, free trials, webinars, ebooks, white papers, expert interviews and bonus tips are more examples of it. The free tools will gain the trust of your visitors and you will have the opportunity to not only get their contact information but also educate them about your business.

  1. Conversions from the Landing Page

Landing pages are crucial. They can be really useful when converting visitors into leads. This is a page that your visitor lands on after clicking on some external link. You might want to note that a landing page can be different from your company website and can be used for a single marketing campaign. Landing pages serve two purposes – capturing leads and seeking the attention of the potential customers. Both these steps help you to move your customer down the sales funnel. It is important to have a focused goal in mind while designing your landing page. You don’t want to overwhelm your visitors with information. Avoid putting in excess information on the page.

  1. Scoring the Lead

Lead scoring forms a part of marketing automation where you can prioritize your leads according to the level of their engagement with your content. You will be able to determine which of them are sales-ready. The engagements include downloading an ebook, filling in a form, subscribe/unsubscribe, watching a video, etc. You can then plan a lead scoring strategy. It gives you a real-time feedback and indicates the buying stage of a prospect. Applying the right strategy will save you money and efforts and will help you communicate with the contacts that are your potential customers.

Lead generation has a very active role to play in marketing. MarkSpace Media team understands the importance of creating and executing lead generation strategies with perfection. Just think of the websites that you have visited once and never returned to. We make sure that your potential customers keep coming back to you. With the effective approach, you can make your business grow.