Your Guide to B2B Marketing Success

Your Guide to B2B Marketing Success

Digital revolution has turned the business landscape into something totally different. B2B marketing no longer works the way it used to. Before the dawn of the internet, B2B lead generation was primarily about developing in-person relationships with the right people in the business. The relationships are still crucial but the change in means of communication has given the B2B companies an opportunity to market and sell to anyone across the planet.

The opportunity is equal for businesses of all sizes. To make B2B marketing successful in the current business environment, you need to measure your marketing strategies and do what the current scenario demands. This article sheds light on different strategies that can help your business grow.

  1. A Top-Notch Website

Your website is your most important tool when it comes to B2B lead generation and marketing. Every business knows that they need a website but they don’t understand how important it is. And, you don’t just need a simple website but one that showcases your business the best. Website makes the first impression on your customers. Your website should be very interactive and easy to navigate through.

 

  1. Social Media Presence

B2B lead generation depends critically on social media these days. Almost all your customers are on some social media platform and access it multiple times a day, which makes it an important marketing channel. Social media presence increases your brand visibility and brings you closer to your customers. This makes them trust your business. It is suggested that you consistently share high-value content through your social media accounts.

 

  1. SEO

Search Engine Optimization (SEO) of your website and social media content is critical to make you stand out in web searches. Businesses that show up on the first page of Google search are likely to get more customers. Your rank in searches depends on the type and quality of content on the internet. Therefore, when developing content, the focus should also be on optimizing it for ranking higher.

 

  1. Content Quality is Crucial

Content rules the internet. The quality of your content should be high and you must use dynamic content. This includes blogs, videos, infographics, and more. It plays an important role in educating the customer. Therefore, if they find your content reliable and useful, they are more likely to engage with your business. Content puts you in the position of authority.

 

  1. Right Placement of the Content

You might have the best content in the industry but if you don’t know where to place it, it is of no use. You can take help of paid advertisements to increase the reach of your content. Alternatively, you can use content syndication and reuse your old content from time to time. Cover as many channels as you can and make sure you target your prospects. Social media offers various tools which you can use to promote your posts by selecting the demographics of your target audience. You can partner with other businesses to share each other’s content.

 

  1. Increased Engagement with Customers

Right marketing strategy is focused on increasing customer engagement. B2B lead generation is only successful if you are consistently in touch with your customers and interact with them at regular intervals. The aim here is to get to new brand advocates and long-term clients.

 

  1. Like, Follow, and Subscribe

Lastly, you should be able to garner commitment from your prospects. You don’t want customers that show up but leave shortly after. You want people that are ready to have long term relationship. For this purpose, make efforts to drive your online audience to like, follow, and subscribe to your content.

Competing in the modern world can be difficult without a proper strategy in place. Without B2B marketing, it is nearly impossible to make your business a success. Your business needs to be visible and credible. Reaching the right people at the right time is key to success. If you need any help with B2B marketing, write to us now. We have helped hundreds of companies hit bull’s eye.

B2B Lead Generation Tips for 2019

B2B Lead Generation Tips for 2019

B2B lead generation is a hot topic in the business world. The modern businesses are expanding their efforts and deploying new strategies to make the most of it. No one strategy is the best as the results differ from one organization to the other. It is for the organizations to experiment and find out what works the best for them. However, there are a few tactics that you can use to improve the outcome of the strategies you have been using. Here are a few tips for you to take note of, in order to take your business to a new level in 2019.

  1. Add or update CTAs

Call-to-action (CTAs) are very useful in content optimization. Adding or updating the existing CTA can increase your reach. Ideally, your CTAs should ask the consumers to sign up, share, or follow. Here are some tips to make the most of your CTAs:

  • Pin the CTA to the screen so that it moves as you scroll.
  • The decision-making should be limited and it should ask the prospect to act immediately.
  • Use catchy but short text on the button that describes the action it would lead to like ‘submit’, ‘download the whitepaper’, etc.
  • Lastly, visual clues pointing towards the CTAs can help in directing the viewers’ attention.

 

  1. SlideShare can help

SlideShare hosting service has been around for a while now and businesses, as well as individuals, use it to upload presentations that need to be shared online. It has been found that over two-thirds of the traffic on SlideShare comes from targeted searches on search engines. Here are a few tips to score leads from SlideShare.

  • Keep the headline bold and insert relevant visuals.
  • Prefer the content to be search engine optimized.
  • Lesser words, more pictures.
  • No more than one idea on one slide. Use charts and diagrams to elaborate.

 

  1. Make the best of exit-intent pop-ups

Instead of an immediate pop-up when a person visits your website, place it very strategically and preferably, at the exit. This keeps the visitors warm and doesn’t make them panic. Also, here are a few things to consider:

  • Let them choose between a ‘yes’ and a ‘no’.
  • Prefer the simple CTAs with minimal visuals or text.
  • Responsive designs drive more actions.
  • Measure your results.

 

  1. Premium content should be gated

The content like infographics, whitepapers, and eBooks should be gated. This means that people should give contact details in order to get access to this content. A few tips with making the most of your gate content:

  • Deploy intelligent form and do not give too many repeat fill-out requests.
  • Prefer an SEO optimized landing page.
  • Once a visitor gets through after registering and downloading, display a ‘Thank you’ message.

 

  1. Improve the quality of your content

Existing content needs to be given a new life by upgrading it to the best version and making it search optimized. Further, bundle the content for different channels. Here’s what you can do:

  • Make use of a good blog post to start a conversation in LinkedIn groups.
  • Make good articles into an eBook that is available on your landing page.
  • Use social media statistics to expand your audience.

 

  1. A personalized direct email campaign can go a long way

Nothing hits customers more than a personalized email. Use it to get in touch with your new and existing customers. Also, you may want to reach out to someone who has worked with you in the past. A few tips that will make this effort better:

  • Differentiate customers on the basis of their buying patterns and the time lapsed.
  • Create target lists with messages customized just for them.
  • Provide an incentive if they contact you back.
  • Customer service should deal with them as if your company already knows them well.

While there is no end to tactics and techniques to improve your lead generation, the above tips will definitely help you to improve the outcome of whatever method you are using. For any help with this, get in touch with us.