How is Digital Marketing Changing in 2019?

How is Digital Marketing Changing in 2019?

The business world is becoming more and more competitive and marketing strategies are witnessing unexpected changes. Digital marketing is gaining ground. At present, it is dominating the marketing world and the businesses who are doing it right are the top players. Google has seen substantial growth in revenue owing it to the digital marketing strategies. At present, there are billions of websites and the internet is whole another world in itself.

2019 will see some drastic changes in the way digital marketing works because the technology behind them is developing rapidly.  This article sheds light on what’s changing and how to keep up with it.

  1. SEO is moving to voice search.

SEO drives digital marketing. The more is your business visible, the more profit you are expected to make. However, the way it is working is changing rapidly. More people are now choosing the voice search. It is expected that within the next year, almost half of all the searches will be done through voice search. This means that voice assistants like Google Home and Alexa will go mainstream.

This change suggests that being on page one will not matter when it comes to voice search. Google will give people the answer and they will not be surfing the web. Therefore, now is the time to figure out how to improve your SEO to cope up with this shift.

 

  1. Algorithms are getting sophisticated.

Google and other search engines are continuously making efforts to implement algorithms that will bring best results as expected by the users. The idea is to filter out spam websites and low-quality content. The new updates to the search algorithms are making sure that spam links are devalued. These improvements are getting harder to beat because the technology behind them is getting better. So to be able to make the most of it, you now need to understand the user perspective rather than that of Google. This will help you to rank higher continuously even if the algorithms keep getting complex.

 

  1. Adopt an omnichannel approach.

You might be getting more number of conversions from one channel but that doesn’t mean that will not use the other channels. Studies suggest that the channels that are popular get saturated fast because they see a large number of competitors. This is why you should have a strategy that makes use of all marketing channels. In this scenario, if one channel goes down you will still have multiple other channels to keep going.

 

  1. Keep updating your old blogs regularly.

The web is flush with a lot of content. There are too many websites and blogs. The regular production of new content mattered at one point in time when there were not too many websites. However, now there is no shortage of content. What matters now the most is whether your existing content is updated regularly. Google will only rank you better if your content is fresh and has something that people want to read. So instead of focusing on producing new articles every day, make sure that the content that is already there on your website is updated.

  1. Spend on conversion rate optimization.

There are not many companies that implement conversion rate optimization and this is why it doesn’t show up in the research. SEO seems to be the driver of ROI. However, in fact, conversion rate optimization is a much bigger player and SEO is behind it. It is a system that will substantially increase the number of customers that are most likely to convert on your website.

 

  1. Build a marketing funnel.

Everybody in the business world has heard of marketing funnels but not everyone is using them. Marketing funnels are essential to know where the potential customers are in the buying cycle and this information can later help you to upsell or down-sell them. Tons of solutions are available these days to help you implement this.

Digital marketing in the year ahead is going to be crazy. Not everything that has worked once may work again. Stay updated with what’s going on in the business world for a smoother ride. If there are any questions, ask us now.

 

Differences between Local and Global SEO You Must Know

Differences between Local and Global SEO You Must Know

Search engine optimization, popularly known by its acronym SEO, is one of the most important tools to attract customers in the world ruled by the internet. According to research, over three-fourths of the small business get new customers through online search engines. SEO has evolved over the years because the search engines are getting smarter every day. The algorithms and bots running your search queries consider a lot of factors while they rank the websites. The main purpose of SEO is to rank a website higher in search results so that any online visitor comes to you first when they are looking for solutions related to your business. Keywords are the gist of SEO but there is more to it. Here are the factors are taken into account by search engines while ranking a website:

  • Site speed
  • Keywords
  • Backlinks
  • Sitemap
  • UX
  • Schema markup

It is a cost-effective method of increasing your business’s online visibility and has proved its significance over time. Because search algorithms are getting sophisticated, SEO has to get smarter too. Therefore, two different types of SEO has come into existence, namely global SEO and local SEO. It may look like that you may not need local SEO if you have global but that can be a huge mistake. This article sheds light on how these different type of SEO work and which one is good for which business.

Global SEO

In simple words, global SEO refers to optimizing your website content for a number of regions worldwide. To elaborate, if you are looking to optimize your content for a global audience, you need to create content that caters to people from different parts of the world who understand different languages. Further, it requires optimization of that content for each region’s search engine result pages (SERPs). It is important to note that Google search engine presents different results for the same keywords in different countries. Even the URL for Google in India is google.co.in while that in Italy is google.it.

For instance, if your website provides services in more than one country and in other languages besides English, you need global SEO. Therefore, if you sell apples, you would optimize your content for words that mean apple in the regions you serve. All other SEO rules will apply in a similar manner.

Local SEO

As the name suggests, the local SEO is for businesses that are not serving globally and are concentrated in a specific region. Therefore, such businesses gain more from SEO that is region-specific and shows results that are relevant to a city or a locality. The search engines, in this case, rely on local directories, business information, and customer reviews for rankings. The idea here is to appear on the first page of Google search when someone is searching for some products or services in a specific region.

For example, if you have a catering business in a city and someone from or near your city searches for ‘catering service near me’, your business should show in the search results. If that is not happening, you have either not implemented local SEO or it hasn’t been implemented successfully.

Major Differences

  • Global and local SEOs target different geographical locations. Business’s physical location matters a lot when dealing with local SEO while there is no such constraint in global SEO.
  • Local SEO targets local listing packs while global SEO aims at ranking higher in general search results. Therefore, they both produce different SERPs.
  • Small businesses that serve a particular physical location use local SEO while organizations that serve globally or aim to provide services to people across the world use global SEO.

The Bottom Line

The nature of your business decides which SEO to choose. If your business is not tied to a physical location, go for global SEO while if your business only serves in a particular geographical location, you must opt for local SEO. If you have any doubts or you want help with SEO, you can reach out to us at MarkSpace Media.

Digital Marketing Tips that are Essential to Success in 2019

Digital Marketing Tips that are Essential to Success in 2019

For the success of any business, it is important that its IT services are exceptional. From the website to social media and digital content, everything needs to be updated and best. Digital marketing has dominated the world of marketing in just a few years. In the coming years too, it will continue to expand and diversify. The businesses that are not present online are slowly vanishing.

The modern era belongs to people who are keen on making their online presence felt. The chances of a business’ success increase exponentially if they have digital marketing strategies that are regularly updated. Here are a few tips to help you make positive changes to your digital marketing services.

  1. Update your Website

This is not news but there are very few businesses that regularly update their website. Writing new content for your website and updating it frequently helps your business remain relevant. In addition, it makes people perceive you as a credible organization and therefore, improves brand recognition. Adding more pages that show the advancements in your business is also a good technique to keep your website engaged. This is neccessary for long-term success. If there is no new content, you can consider republishing the old content with some changes.

 

  1. Improve your Customer Experience

IT services are only going to pay off if the customers are getting a pleasant experience. To improve customer experience, your target should be to make them relate to your business and associate positive emotions with it. There are multiple factors that contribute to how your customers feel about your business and not just their interaction with customer care associates. Your website should be easy to navigate and must have a user-friendly interface. Similarly, your business should rank higher in searches and you should positively interact with your prospects and customers on social media.

 

  1. Benefit from Local SEO

Businesses can benefit a lot from the implementation of local SEO. Local SEO helps your website to rank higher in search results of a specific area and gives your business a chance to expand to new cities. To get the best of local SEO, make sure you include region-specific words on your website and your business contact details are consistent everywhere across the internet.

 

  1. Build a Profile on Google My Business

For small and local businesses, building a Google My Business profile can play a crucial role in their success online. It allows the users to find you easily and call you if needed. You can link your Google My Business profile to your website, which will allow the customers to easily access your website and get all the details.

 

  1. Couple SEO with SEM

It can be of great advantage to couple your search engine optimization (SEO) strategies with search engine marketing (SEM). Not only will it improve your online presence but also help the customers to choose you over your competitors. SEM tactics include pay-per-click campaigns and Google ads.

 

  1. Keep Track of your Online Performance

Use analytics tools to track how your business is performing online. Google Analytics is an example of one good free analytics tool that provides you insights into your website performance, traffic analysis, and data on online visitors.

 

  1. A Strong Social Media Presence is Important

In the world of late, not having a strong social media presence can be a huge setback. Social media marketing is emerging as an industry in itself. In such times, just creating a profile on various social media platforms is not enough. You need to keep posting relevant content regularly and interact closely with your audiences.

 

  1. Effective Call-to-action

Give your prospects a strong call-to-action using free quotes, offers, and newsletters. An effective call-to-action helps to push the customers further down the sales funnel.

Your business online is as good as your IT services. To improve digital marketing strategies, you need to keep visiting them from time to time and updating them. Reach out to us at MarkSpace Media if you need help with improving your digital marketing efforts.

Why Social Media Marketing is Crucial for Business Growth?

Why Social Media Marketing is Crucial for Business Growth?

It doesn’t matter if you own a small business or a multinational company, you need social media to grow. The modern business landscape is primarily dependent on social media for marketing and promotion. When the internet first came into existence, no one would have thought that it would dominate the world and nearly wipe out all other forms of communication.

In present times, social media has emerged as a powerful tool of communication and marketing. It helps the businesses to connect with their customers and promote brand awareness. It also boosts your lead generation and sales. And it is not going away anytime soon. If anything, it will only get smarter and more popular. Here are a few good reasons why you should tap into the marketing benefits offered by social media.

  1. Your customers spend a lot of time on social media.

This is the most crucial reason why you should have a social media marketing strategy. Your customers are spending a huge amount of time on social media. Nearly 59% of the people on social media access it every day and 33% of them do it more than five times a day. This means they are already consuming some content. It will be better for your business if you also put out some content for them.

 

  1. Social media messages have better reception.

Social media is a fun way to connect with other people. Initially, people only interacted with their friends and family through social media channels but they have now also started to follow their favorite brands. Social media messages receive better reception at the consumer end because it is more conversational medium and people connect better with you.

 

  1. Better search engine rankings.

Businesses that are more active across social media are more likely to have better search engine rankings. A healthy presence on social media platforms makes the search engine believe that your brand is credible and trustworthy. Also, if consumers end up on your social profile and find you inactive, they may prefer taking their business to some other brand.

 

  1. Improved brand recognition.

Social media largely affects your brand visibility online. If you are consistently delivering valuable content through social media platforms, you get a better recognition among your audience because you are more accessible to your existing customers and new leads.

 

  1. You get better inbound traffic.

Every post on social media should be seen as a new opportunity to bring new visitors to your website. Once that happens, you can pursue them for conversion. Therefore, social media can help you get more inbound traffic. However, it is important that you consistently publish on social media to retain your audience.

 

  1. Different social media platforms target different audience.

Each social media platform targets a different type of audience. Thus, to attract quality leads you need to design a strategy that is specific to each of these platforms. For example, Facebook has over 1 billion users worldwide with most of them being youth while Instagram is a photo sharing platforms with 150 million active users.

 

  1. Your rivals are on social media.

The businesses you are in competition with are on social media and therefore, to stay ahead in your industry you must be active on social media too. For any business to grow in the world of late, presence on social media is crucial. You can demonstrate your expertise and use this opportunity to drive online traffic.

 

  1. Cost-effective and result-oriented.

Social media marketing is highly cost-effective and doesn’t compromise on the results. With good social media strategy, you can get organic visitors without spending a penny. PPC gives you the opportunity to pay for only the times your ad is clicked. Similarly, there are other tactics that will help you promote your business without having to spend hefty amounts of money.

You are definitely losing a lot of business if you are still not using social media for marketing purposes. There is no one strategy to win at social media marketing. You have to experiment and find what works best for you. Leverage the power of social media platforms to boost your profits. If you have any doubts, we are here to guide you.

How Investing in Mobile App can be Beneficial for Your Business?

How Investing in Mobile App can be Beneficial for Your Business?

Modern business is about smart investment. The age of the internet requires you to be up to date with all the technological advancements. Everything is going mobile these days and this is the reason that all businesses are investing heavily in mobile optimization. Further, they are launching their own mobile apps for better customer engagement. It is estimated that in the next two years the mobile app downloads will cross 284 billion.

In the last year alone, mobile engagement has increased by 55% and this will only go up. Mobile ads are already five times more effective than online ads. All the statistics point in one direction and it is that this is the right time to invest in a mobile app if you have not done it already. This article focuses on the few reasons why investing in a mobile app can be beneficial for your business.

  1. Better Engagement with Customers

Mobile apps are a great way to connect with your customers without any hassle. People prefer a seamless connection with their service providers. Using mobile apps to access and find information allows the customers to engage with the businesses on the move. They can reach out to you and buy right from their mobile phones rather than desktop PCs.

 

  1. Powerful Branding Tool

Mobile app should be thought of as a way to market your brand and products. Clients are more likely to engage with you if you have an app. This gives the impression that you have something of value to offer. Once they install your app, you can notify them of your latest offers, deals, and updates, all at one place. It is also easy for customers to respond to you. This doesn’t require you to put extra effort into your marketing or promotion. Above all, people always tend to remember apps with pleasant user experience.

 

  1. Simplified Payment Process

Gone are the days when people had to stand in queues in the bank to cash their checks or pay money to some organization. As the world is going cashless, more and more people are preferring to make the payments online or right from their mobile apps. By developing an app that allows your customers to buy from you and pay you right from within the app, you make the payment process very simple.

 

  1. Efficient Customer Service and Support

One thing that customers value a lot in a company is their customer service and support. Companies with better support and service to customers tend to be more popular with them. Mobile apps are a good platform to offer your customers an effective channel to engage with you. Adding messaging or help desk feature to your app will bring your customers closer to you.

 

  1. Improved Revenue

Since apps simplify the purchase process and make the payments convenient, they are likely to increase your revenue. After all, revenue is what all businesses work for. It is also very easy to monetize mobile apps using strategies like in-app advertising, in-app purchase, paid apps, and freemium.

 

  1. Consumer Insights in Real Time

Mobile apps present a unique opportunity for every business to understand its customers. An app is a very efficient way of collecting customer data in real time, which can be later analyzed and used to shape marketing strategies. By understanding customer preferences, you can make the right strategic decisions that will bring better results.

 

  1. Personalized User Experience

Who doesn’t love the experiences tailored just for them? Apps allow you to give your customers a personalized experience by showing products that they like or are more likely to buy. They can build their wish lists and later on buy from their chosen products.

Mobile apps are the present and the future of the business world. Now is a good time to invest in a mobile app if you have not done it already and if you have, focus on improving your strategies and user experience.

Get in touch with us now for more insights into mobile app development and marketing.

Digital Marketing for Success Decoded

Digital Marketing for Success Decoded

Digital marketing has taken over all the traditional forms of marketing with maximum profits being driven from the online exposure of a brand. Since, the inception of the World Wide Web, the marketing has changed dramatically and has today taken a form of one of the most sophisticated strategies ever in the history. The benefits are infinite provided that you know how to make the most of it. Many good businesses can end up hitting the rock bottom if they fail to implement digital marketing rightly while an average running business can shoot to top with the help of it.

You might be wondering what is the magic formula that makes digital marketing a success. We hate to disappoint you but there is none. A successful digital marketing strategy is one that is tried and tested over time to find out what works for a particular business. What makes business X a success might be a total disaster for business Y. However, there a few terms that you need to have a firm hold on in order to write your success story in the world of digital marketing and they are briefly explained below.

  1. PPC

Pay per click or PPC has been around for a while. It is mostly attributed to Google ads that pop up when you search something online. The idea behind PPC is that you pay only for the number of times your ad is clicked. It is often a combination of a few well-chosen keywords and a photo. A lot will depend on what you choose to display here. When a related keyword is searched on Google, your ad pops up. Their prices vary depending on the keywords. Therefore, our advice is that you put a good amount of thought into what you wish people to see on your PPC ad.

 

  1. SEO

Search Engine Optimization (SEO) came into existence when Google started ranking websites based on the content. The algorithms deployed by all search engines rank the websites organically unlike that in PPC. As a business, you want your website listed on page one of the search results. Enter SEO! SEO helps you to strategically place keywords in the text so that the bots pick up on them when crawling the web in response to a search. The takeaway here is that get a strategic SEO campaign in place to boost your business.

 

  1. Email Marketing

Email marketing is one thing that has stood the test of time and is not going anywhere anytime soon. A study has found that email marketing gives an estimated 44 times ROI on the money spent. That is huge. All you have to do is send out emails to your prospects that are strategically composed to address their needs. Modern automation tools have made it even easier to send out customized emails and they are totally measurable. You can see who has opened your email and clicked the link.

 

  1. Social Media Marketing

Social media has emerged as a big player in the last decade. The reason is that people are accessing social media all the time and consuming the content on it rapidly. The marketers took advantage of this to place the content that promotes certain businesses. Facebook, Instagram, and Twitter are the key players and new platforms keep adding to the list. The bottom line here is to find the social media platforms that work for you and use them to your benefit.

 

  1. Content rules all

All digital marketing depends hugely on content. All four strategies listed above will work only as good as the content. So, it is not wrong to say that content rules digital marketing. From blogs to videos, everything works based on the quality of the content. Therefore, our advice to you is that invest in content to achieve long-lasting results.

The term ‘digital marketing’ was used for the first time in 1990 and since then, it has never looked back. The options under digital marketing are countless. You just have to find what works for you. A strong digital marketing strategy will save your time, efforts, and money and will take your business to heights. For any questions, contact us now.