Why Social Media Marketing is Crucial for Business Growth?

Why Social Media Marketing is Crucial for Business Growth?

It doesn’t matter if you own a small business or a multinational company, you need social media to grow. The modern business landscape is primarily dependent on social media for marketing and promotion. When the internet first came into existence, no one would have thought that it would dominate the world and nearly wipe out all other forms of communication.

In present times, social media has emerged as a powerful tool of communication and marketing. It helps the businesses to connect with their customers and promote brand awareness. It also boosts your lead generation and sales. And it is not going away anytime soon. If anything, it will only get smarter and more popular. Here are a few good reasons why you should tap into the marketing benefits offered by social media.

  1. Your customers spend a lot of time on social media.

This is the most crucial reason why you should have a social media marketing strategy. Your customers are spending a huge amount of time on social media. Nearly 59% of the people on social media access it every day and 33% of them do it more than five times a day. This means they are already consuming some content. It will be better for your business if you also put out some content for them.


  1. Social media messages have better reception.

Social media is a fun way to connect with other people. Initially, people only interacted with their friends and family through social media channels but they have now also started to follow their favorite brands. Social media messages receive better reception at the consumer end because it is more conversational medium and people connect better with you.


  1. Better search engine rankings.

Businesses that are more active across social media are more likely to have better search engine rankings. A healthy presence on social media platforms makes the search engine believe that your brand is credible and trustworthy. Also, if consumers end up on your social profile and find you inactive, they may prefer taking their business to some other brand.


  1. Improved brand recognition.

Social media largely affects your brand visibility online. If you are consistently delivering valuable content through social media platforms, you get a better recognition among your audience because you are more accessible to your existing customers and new leads.


  1. You get better inbound traffic.

Every post on social media should be seen as a new opportunity to bring new visitors to your website. Once that happens, you can pursue them for conversion. Therefore, social media can help you get more inbound traffic. However, it is important that you consistently publish on social media to retain your audience.


  1. Different social media platforms target different audience.

Each social media platform targets a different type of audience. Thus, to attract quality leads you need to design a strategy that is specific to each of these platforms. For example, Facebook has over 1 billion users worldwide with most of them being youth while Instagram is a photo sharing platforms with 150 million active users.


  1. Your rivals are on social media.

The businesses you are in competition with are on social media and therefore, to stay ahead in your industry you must be active on social media too. For any business to grow in the world of late, presence on social media is crucial. You can demonstrate your expertise and use this opportunity to drive online traffic.


  1. Cost-effective and result-oriented.

Social media marketing is highly cost-effective and doesn’t compromise on the results. With good social media strategy, you can get organic visitors without spending a penny. PPC gives you the opportunity to pay for only the times your ad is clicked. Similarly, there are other tactics that will help you promote your business without having to spend hefty amounts of money.

You are definitely losing a lot of business if you are still not using social media for marketing purposes. There is no one strategy to win at social media marketing. You have to experiment and find what works best for you. Leverage the power of social media platforms to boost your profits. If you have any doubts, we are here to guide you.

How Investing in Mobile App can be Beneficial for Your Business?

How Investing in Mobile App can be Beneficial for Your Business?

Modern business is about smart investment. The age of the internet requires you to be up to date with all the technological advancements. Everything is going mobile these days and this is the reason that all businesses are investing heavily in mobile optimization. Further, they are launching their own mobile apps for better customer engagement. It is estimated that in the next two years the mobile app downloads will cross 284 billion.

In the last year alone, mobile engagement has increased by 55% and this will only go up. Mobile ads are already five times more effective than online ads. All the statistics point in one direction and it is that this is the right time to invest in a mobile app if you have not done it already. This article focuses on the few reasons why investing in a mobile app can be beneficial for your business.

  1. Better Engagement with Customers

Mobile apps are a great way to connect with your customers without any hassle. People prefer a seamless connection with their service providers. Using mobile apps to access and find information allows the customers to engage with the businesses on the move. They can reach out to you and buy right from their mobile phones rather than desktop PCs.


  1. Powerful Branding Tool

Mobile app should be thought of as a way to market your brand and products. Clients are more likely to engage with you if you have an app. This gives the impression that you have something of value to offer. Once they install your app, you can notify them of your latest offers, deals, and updates, all at one place. It is also easy for customers to respond to you. This doesn’t require you to put extra effort into your marketing or promotion. Above all, people always tend to remember apps with pleasant user experience.


  1. Simplified Payment Process

Gone are the days when people had to stand in queues in the bank to cash their checks or pay money to some organization. As the world is going cashless, more and more people are preferring to make the payments online or right from their mobile apps. By developing an app that allows your customers to buy from you and pay you right from within the app, you make the payment process very simple.


  1. Efficient Customer Service and Support

One thing that customers value a lot in a company is their customer service and support. Companies with better support and service to customers tend to be more popular with them. Mobile apps are a good platform to offer your customers an effective channel to engage with you. Adding messaging or help desk feature to your app will bring your customers closer to you.


  1. Improved Revenue

Since apps simplify the purchase process and make the payments convenient, they are likely to increase your revenue. After all, revenue is what all businesses work for. It is also very easy to monetize mobile apps using strategies like in-app advertising, in-app purchase, paid apps, and freemium.


  1. Consumer Insights in Real Time

Mobile apps present a unique opportunity for every business to understand its customers. An app is a very efficient way of collecting customer data in real time, which can be later analyzed and used to shape marketing strategies. By understanding customer preferences, you can make the right strategic decisions that will bring better results.


  1. Personalized User Experience

Who doesn’t love the experiences tailored just for them? Apps allow you to give your customers a personalized experience by showing products that they like or are more likely to buy. They can build their wish lists and later on buy from their chosen products.

Mobile apps are the present and the future of the business world. Now is a good time to invest in a mobile app if you have not done it already and if you have, focus on improving your strategies and user experience.

Get in touch with us now for more insights into mobile app development and marketing.

Digital Marketing for Success Decoded

Digital Marketing for Success Decoded

Digital marketing has taken over all the traditional forms of marketing with maximum profits being driven from the online exposure of a brand. Since, the inception of the World Wide Web, the marketing has changed dramatically and has today taken a form of one of the most sophisticated strategies ever in the history. The benefits are infinite provided that you know how to make the most of it. Many good businesses can end up hitting the rock bottom if they fail to implement digital marketing rightly while an average running business can shoot to top with the help of it.

You might be wondering what is the magic formula that makes digital marketing a success. We hate to disappoint you but there is none. A successful digital marketing strategy is one that is tried and tested over time to find out what works for a particular business. What makes business X a success might be a total disaster for business Y. However, there a few terms that you need to have a firm hold on in order to write your success story in the world of digital marketing and they are briefly explained below.

  1. PPC

Pay per click or PPC has been around for a while. It is mostly attributed to Google ads that pop up when you search something online. The idea behind PPC is that you pay only for the number of times your ad is clicked. It is often a combination of a few well-chosen keywords and a photo. A lot will depend on what you choose to display here. When a related keyword is searched on Google, your ad pops up. Their prices vary depending on the keywords. Therefore, our advice is that you put a good amount of thought into what you wish people to see on your PPC ad.


  1. SEO

Search Engine Optimization (SEO) came into existence when Google started ranking websites based on the content. The algorithms deployed by all search engines rank the websites organically unlike that in PPC. As a business, you want your website listed on page one of the search results. Enter SEO! SEO helps you to strategically place keywords in the text so that the bots pick up on them when crawling the web in response to a search. The takeaway here is that get a strategic SEO campaign in place to boost your business.


  1. Email Marketing

Email marketing is one thing that has stood the test of time and is not going anywhere anytime soon. A study has found that email marketing gives an estimated 44 times ROI on the money spent. That is huge. All you have to do is send out emails to your prospects that are strategically composed to address their needs. Modern automation tools have made it even easier to send out customized emails and they are totally measurable. You can see who has opened your email and clicked the link.


  1. Social Media Marketing

Social media has emerged as a big player in the last decade. The reason is that people are accessing social media all the time and consuming the content on it rapidly. The marketers took advantage of this to place the content that promotes certain businesses. Facebook, Instagram, and Twitter are the key players and new platforms keep adding to the list. The bottom line here is to find the social media platforms that work for you and use them to your benefit.


  1. Content rules all

All digital marketing depends hugely on content. All four strategies listed above will work only as good as the content. So, it is not wrong to say that content rules digital marketing. From blogs to videos, everything works based on the quality of the content. Therefore, our advice to you is that invest in content to achieve long-lasting results.

The term ‘digital marketing’ was used for the first time in 1990 and since then, it has never looked back. The options under digital marketing are countless. You just have to find what works for you. A strong digital marketing strategy will save your time, efforts, and money and will take your business to heights. For any questions, contact us now.

Tips to Build a Successful Social Media Marketing Strategy in 2019

Tips to Build a Successful Social Media Marketing Strategy in 2019

Businesses are getting bolder and are launching aggressive marketing campaigns this year. 2018 was not an easy year for social media. Some social media platforms reached a stagnant stage while others came into limelight by attracting more users. No one social media platform dominates the internet and the tide keeps changing from time to time. A few years back Facebook took the world by storm and now Instagram is doing the same. People now look forward to the real side of the businesses before engaging with them.

This calls for a new strategy every year that is in line with the demand of the time. The first quarter of 2019 is nearing the end but there is still time to come up with a good strategy for the year. This article highlights the tips to keep in mind while developing a social media marketing strategy for the year 2019.

  1. Set realistic goals.

Who doesn’t want to have millions of followers on social media and see their content going viral? But that doesn’t happen in one day. Therefore, while you may be eyeing a larger share of voice on the internet, you have to start small. Start by figuring out what you want from your social media. Based on that, make a list of attainable goals. For example, you can target increasing brand awareness, achieving high-quality leads, increasing ROI, or creating a loyal fan base.


  1. Know your audience.

Next step is to know your audience better. We must warn you that making assumptions about your audience can be a dangerous thing and may cost you a lot. It is quite easy to know your customers and prospects these days. Make use of demographic data and social media analytic tools to get all the information you need to form your social media strategy. You can run age, region, or gender-based campaigns to target a particular segment of your prospects to achieve better results.


  1. Focus on social media metrics.

Further, you must pay attention to your social media metrics. The metrics that matter are more than just likes and shares. These are the ones that amount to something meaningful and bring lasting results. Examples of important social media metrics are reach, clicks, engagement, performance, and sentiment.


  1. Take a close look at your competitors.

You might want to take a look at what your competitors are doing to boost their social media reach. This doesn’t require deep research but only a surface level analysis to see what strategies they are using and what is their social media content like. This helps you to build an informed social media strategy.


  1. Invest in engaging content.

The quality of your social media content is critical to your strategy. Therefore, invest in content creation and curation. You might want to consider different requirements of each social media platform and create engaging content accordingly. It is extremely important for you to regularly share posts but you must not overdo it.

  1. Timeliness is crucial.

Whatever you do, timeliness of your activities on social media is very important. It is a two-way street. Your customers expect speedier responses from you and also want these conversations to be meaningful. Conversation and engagement opportunities must always be attended in a short timeframe. Customer care should be a priority. Find out which is the best time to engage with the audience and figure out the tools that can help you do it better.


  1. Assess your strategy frequently.

Lastly, to have a big picture of the business and in a bid to make it stronger, it is crucial to keep assessing your social media marketing strategy from time to time. Analyze your whole process and take note of what is working for you and what is not. Then, find a way to improve what is performing poorly. This should be done very frequently to ensure that the business stays strong.

Hopefully, these tips will help you refine your social media marketing strategy and reach your 2019 goals. For more tips to improve your performance online, get in touch with us now.

How a Demand Generation Company can End your Business Woes?

How a Demand Generation Company can End your Business Woes?

Ever thought of hiring a demand generation company? It looks like an added expenditure at a first glance and so, most of the businesses actually consider doing demand generation by themselves. However, the fastest-growing businesses have found that outsourcing demand generation is more beneficial and cost-effective. This article will briefly discuss a few important factors that highlight the advantages of hiring a third party for demand generation.

Understanding Demand Generation

The term demand generation can be understood as a name given to all the processes involved in getting a potential customer excited about your company’s services or products. In simple words, it is defined as a strategy that makes your prospects feel the need for your services or products. It has been found that demand generation programs help your business enter new markets and promote your services and products. This, further, generates consumer buzz, generate PR, and retains the existing customers.

However, you must understand that demand generation is much more than just branding. The goal of this strategy is to nurture potential customers for the long term. There are multiple smaller processes involved in this to achieve a larger goal. Don’t forget that it is not just a quick solution to your business woes but a process that will generate long-term benefits.

How a demand generation company can help?

  1. Experts on the job

Outsourcing demand generation can take your business to the next level because demand generation companies are the people who are experts in the job. Instead of your marketing and sales team handling all the processes, the demand generation company team is able to handle them more effectively and efficiently. Their specialized team of experts also acts as a vital support to your internal marketing team.


  1. Result-oriented approach

The skilled professionals at the company are focused on results. Their approach towards work is, therefore, more result-oriented than your marketing and sales teams. They are hired to generate results and that is their primary goal. Therefore, they implement multiples strategies to prove their worth and add value to your business. You must not shy away from hiring a company that will multiply your results.


  1. Specialized in marketing automation

Demand generation companies are specialized in marketing automation tools. They are experts in determining what works best for what type of business. Therefore, they can help you make the most of your existing investment. It is a fulltime job in itself to implement marketing automation to drive maximum profits.


  1. Go beyond cold calling

The team engaged in demand generation in the company you have hired use the tools beyond cold calling to drive results. Data suggests that only 2% of cold calls actual result in appointments. Therefore, it is for the skilled professionals to know what works in which scenario. They use emails, newsletters, blogs, social media, videos, and other tools that are most effective in the world of late.


  1. Smaller sales cycle

With the right tools being used and the best strategies at work, a demand generation company can effectively shorten the sales cycles. This means that there is a significant drop in the time taken by your prospect to move to sales since their first interaction with your brand or services. Smaller sales cycle often results in higher sales volume because the more time customers take, the higher are their chances to not buy from you.


  1. Increase online presence

One of the biggest benefits of outsourcing demand generation is that it increases your online presence considerably. This is because the people at work will leverage the power of social media and online tools to drive results and therefore, you are more visible online.

While demand generation is not something new, outsourcing it is a concept that has gained popularity in the past years because of its effectiveness. It should be thought of an investment that is likely to increase your profits manifold. If you still have questions about this strategy, our experts will be happy to help. Get in touch now.

Why Content Marketing and Branding Matter in your Business Success?

Why Content Marketing and Branding Matter in your Business Success?

Content marketing and branding make a huge difference when it comes to the success of a business. Doing these two things right set you apart from your competitors. Someone has rightly said that content is the king because most of the digital marketing campaigns revolve around content quality. Similarly, branding establishes the identity of a business and distinguishes it. Branding is about defining a name, symbol, or design that helps the business to stay apart and form a memorable impression on its customers.

For a business to be successful, it is important that they have their content marketing and branding game strong. Here are a few tips to help you understand the role these two strategies play in the success of a business.

  1. Building Brand Reputation and Trust

In the world of late, where competition is so fierce, it is important for a business to build trust and reputation among their customers. Content marketing and branding do exactly that. Building trust is crucial to have a positive brand reputation, which largely affects your profits. With good quality content and branding strategies in place, building trust becomes easier. It is all about giving something of value to your customers. The more value customers find in any form of interaction with you, the easier it is for them to trust you.


  1. More Conversions

It has been noticed that that conversion rates improve by over six times with good content marketing. Similar trends have been noticed for businesses that employ branding techniques. Not only they help you get more leads but the quality of leads is great too. This happens due to the fact that quality content educates the leads and gives them something of value that they previously did not have.


  1. Improved Business Value

Of course, branding efforts and content have a significant impact on business value. Because your business becomes known to the people and there is a degree of trust, people tend to buy from you more often. This improves business value and gives you leverage in the industry, making your business successful in establishing itself in the market.


  1. Better Relationship with Customers

Because your foundation is laid in trust and value, it makes the customers have a better relationship with you. Content and branding efforts make this bond stronger at both ends. This makes your previous customers keep coming back to you and avail your services. Loyal customers play a vital role in the success of a business in the long run.


  1. An Edge over Competitors

The market landscape at the present is highly competitive and it is not easy to survive in such a scenario, let alone make profits. All the advantages of branding and content marketing discussed above give your business an edge over the competitors. Because you add value to your client’s business, they are more likely to choose you over your rivals. This is because when customers search for a product or a service, they will choose only those that provide them with considerable information of value.


  1. Enhances Advertising

Good quality content and branding are the gifts of advertising in a way. Backed by valuable content and branding efforts, advertising is more likely to promote your desired portrayal of the business. They help make your business look credible. Therefore, customers will choose to buy from you.


  1. Supports Digital Marketing Strategies

Yet another advantage of content and branding is they make your digital marketing strategies stronger and hence, more effective. Through digital marketing efforts, your business is all over the internet and it is only likely to generate results if your brand is recognized and your content is worthy.

Above listed benefits establish the importance of branding and content marketing efforts. You have to do nothing different for good results, you just need to do improve the quality of whatever you are already doing. Keep visiting this space for more information on how you can take your business to next level.