Make Your Digital Presence Head above the Rest with Demand Generation Marketing

Make Your Digital Presence Head above the Rest with Demand Generation Marketing

Are you still struggling to understand demand generation? Prepare to dive into this article in order to become familiar with the term, its methods, strategies, usage, benefits, and usefulness in the dynamic world of marketing. We place a bet that by the time you are done reading it, your approach towards demand generation will be baked and ready to implement.

Fundamentals of Demand Generation

Let us begin with the fundamental essential that the success of your business depends less on your merit and more on your supply, which is directly proportional to the demand that you successfully create. Hence, in a world of information revolution, demand generation is not just a buzz-worthy word. Briefly, it encompasses a multitude of marketing efforts and strategies to exhilarate, excite, and enliven the customers about the products and services you offer. It envisions bringing to light the salient features of your products and services on multiple channels, creating a buzz about them not only among your existing patrons but also among the potential customers. With the ever-changing business world, demand generation has become a never-ending task if you wish to rise and shine like a champion.

Demand Generation and Inbound Marketing

Now if you have already started comparing it with inbound marketing, then let us tell you that inbound marketing and demand generation are not synonymous. They are like the cousins who work together in an association towards achieving a particular entrepreneurial goal. To be more precise, inbound marketing is only a subset of demand generation and there are many other strategies under it.

The strategy is Different for Each Organization

Just as one cannot please all, the same marketing strategy cannot be applied for a different set of customers. Every single brand holds a unique identity and purpose that needs to be highlighted on their website. The look and feel of a fashion or lifestyle brand should have a world of difference from that of a real-estate one. With increasing dependency on mobiles, your website needs to be mobile-friendly too.

Keep the Content Game Strong

Since content has been a major marketing tool for converting the prospects into clients, it should be ensured that your punch-lines hit the target your brand has listed down. You should not get stuck on the fact that lesser the number of pages lesser will be boredom. Content marketing ought to be brief and relevant that can hit the bull’s eye. Quick-witted and innovative content will help you to brew a better strategy that will guarantee success.

Infographics are also trending like hotcakes. The brand shall definitely work after infographics with fact-checked details. While talking about demand marketing generation, how can we miss out mentioning podcasts? Socializers of the times prefer listening to content through soundtracks while moving around. So promoting content through such formula ensures fair listeners.

Do Not Ignore the Power of Blogging and SEO

Blogging is yet another brilliant idea for content promotion that helps to increase the number of prospects. WordPress is the most popular platform amongst bloggers and brands. As aspiring startups and brands, you can do more of product promotion and their website promotion free.

Equal attention should be given to the magical process called search engine optimization (SEO) that will continue to promote your website on Google even while you are asleep besides helping your brand in tracking the website traffic.

Use Video Marketing to Your Benefit

YouTube is a visual language-centric platform where one can update videos and can enhance their brand visibility in any corner of the planet. Be a good storyteller if you want to gain fame on YouTube. Engaging and classic content is all you need for winning this game on YouTube. Since the tentative viewer’s age slab is between 15 and 35 years, customer-centric content plays a primitive role in securing more subscribers. Visual storytelling is a prerequisite.

Conclusion

Remember that there are no shortcuts to success and mere imitation cannot help a brand to stand out and shine. Follow your competitors but do not become their echo. Be your own voice in the world of demand marketing generation and execute the ideas that your competitors do not.

 

Digital Marketing Trends that will Rule the Future

Digital Marketing Trends that will Rule the Future

The modern business landscape is overwhelming and it is all about the survival of the fittest. Businesses rely heavily on advertising and marketing to boost their sales. However, the evolving industry requires you to be on your toes at all times. The pace at which technology is changing is crazy and it is significantly changing the marketing strategies. A major change occurred when internet dawned upon this world. Following it, nothing remained the same. It is slowly wiping out all offline modes of marketing.

It is already turning the tables but in the years to come digital marketing will dominate the business world. Therefore, businesses need to stay updated with the strategies to survive. Here are a few trends that you must keep a close watch on to keep your business flourishing.

  1. Rapid Rise in Voice Search

Gone are the days when people used to manually logon on to a search engine and type specific words to search for something. The state-of-the-art technology has given way to voice search wherein you can simply talk to your smart device and ask anything. It will do the search for you and show you the results. Well, not even a single click is required anymore to do that. Voice search has made everything so convenient. As a business, you need to alter your SEO strategy in order to show up in a voice search because voice assistants bring up only selective results when given a query.

 

  1. AI-Driven Communication

Artificial intelligence (AI) has given birth to what are known as chatbots. They have considerably lowered the need for customer care executives in a business. Not only they help you keep check on your budget but also do a wonderful job of attending to your customers. Implementing AI in digital marketing gives you an edge over your competitors and decreases your customer acquisition costs.

 

  1. Micro-Moments are Taking Over

Micro-moment is a new type of consumer behavior where they usually turn to their smart devices to learn something or know about something. All the I-want-to-go, I-want-to-do, or I-want-to-buy searches fall under this category. Micro-moments are important because they help make customers instant decisions like where to eat, what to buy, or where to go. Business needs to show up in these micro-moments to be successful.

 

  1. AR and VR Emerging as Common Marketing Tools

It is one of the leading trends in the market as it can keep the users engaged and active in brand messaging. Brands like IKEA are already making the use of augmented and virtual realities for providing the customers will close-to-reality experience. Other major brands in the automobile industry are also experimenting with this trend to promote their latest models.

 

  1. Social Media is Crucial to Business Success

Well, this is not news. Social media has been around for a while. But what is noteworthy here is that it is not going anywhere anytime soon, rather it is going to expand and become even more vital to success of businesses. The omnipresence on all social media platforms is key because your customers use plethora of apps and they might not overlap. Give your social media strategy all the attention it deserves.

 

  1. Visual Search is Set to Take the Center Stage

Machine learning is opening new doors and it is not just the voice search that will dominate the future. Visual search is new hot topic and is all set to make a lot of buzz. It can be understood as search in reverse. A person just needs to point their camera towards the kind of object they are looking for. Tailoring your SEO strategy to imbibe this feature is going to be quite a task for some businesses.

 

  1. Keep it Real

Probably, this is the most important strategy. Brutal honesty is what is going to make you successful. Millennials require authenticity in a brand to support it. Authentic content, preferably generated by customers, catches the eye and plays a huge role in promoting the business.

The marketing industry will evolve continuously and we can expect more trends to surface in the near future. As a business, you must learn to distinguish between what is here to stay and what will fade. Digital marketing is all about research about what’s new and adapting.

 

How is Digital Marketing Changing in 2019?

How is Digital Marketing Changing in 2019?

The business world is becoming more and more competitive and marketing strategies are witnessing unexpected changes. Digital marketing is gaining ground. At present, it is dominating the marketing world and the businesses who are doing it right are the top players. Google has seen substantial growth in revenue owing it to the digital marketing strategies. At present, there are billions of websites and the internet is whole another world in itself.

2019 will see some drastic changes in the way digital marketing works because the technology behind them is developing rapidly.  This article sheds light on what’s changing and how to keep up with it.

  1. SEO is moving to voice search.

SEO drives digital marketing. The more is your business visible, the more profit you are expected to make. However, the way it is working is changing rapidly. More people are now choosing the voice search. It is expected that within the next year, almost half of all the searches will be done through voice search. This means that voice assistants like Google Home and Alexa will go mainstream.

This change suggests that being on page one will not matter when it comes to voice search. Google will give people the answer and they will not be surfing the web. Therefore, now is the time to figure out how to improve your SEO to cope up with this shift.

 

  1. Algorithms are getting sophisticated.

Google and other search engines are continuously making efforts to implement algorithms that will bring best results as expected by the users. The idea is to filter out spam websites and low-quality content. The new updates to the search algorithms are making sure that spam links are devalued. These improvements are getting harder to beat because the technology behind them is getting better. So to be able to make the most of it, you now need to understand the user perspective rather than that of Google. This will help you to rank higher continuously even if the algorithms keep getting complex.

 

  1. Adopt an omnichannel approach.

You might be getting more number of conversions from one channel but that doesn’t mean that will not use the other channels. Studies suggest that the channels that are popular get saturated fast because they see a large number of competitors. This is why you should have a strategy that makes use of all marketing channels. In this scenario, if one channel goes down you will still have multiple other channels to keep going.

 

  1. Keep updating your old blogs regularly.

The web is flush with a lot of content. There are too many websites and blogs. The regular production of new content mattered at one point in time when there were not too many websites. However, now there is no shortage of content. What matters now the most is whether your existing content is updated regularly. Google will only rank you better if your content is fresh and has something that people want to read. So instead of focusing on producing new articles every day, make sure that the content that is already there on your website is updated.

  1. Spend on conversion rate optimization.

There are not many companies that implement conversion rate optimization and this is why it doesn’t show up in the research. SEO seems to be the driver of ROI. However, in fact, conversion rate optimization is a much bigger player and SEO is behind it. It is a system that will substantially increase the number of customers that are most likely to convert on your website.

 

  1. Build a marketing funnel.

Everybody in the business world has heard of marketing funnels but not everyone is using them. Marketing funnels are essential to know where the potential customers are in the buying cycle and this information can later help you to upsell or down-sell them. Tons of solutions are available these days to help you implement this.

Digital marketing in the year ahead is going to be crazy. Not everything that has worked once may work again. Stay updated with what’s going on in the business world for a smoother ride. If there are any questions, ask us now.

 

Differences between Local and Global SEO You Must Know

Differences between Local and Global SEO You Must Know

Search engine optimization, popularly known by its acronym SEO, is one of the most important tools to attract customers in the world ruled by the internet. According to research, over three-fourths of the small business get new customers through online search engines. SEO has evolved over the years because the search engines are getting smarter every day. The algorithms and bots running your search queries consider a lot of factors while they rank the websites. The main purpose of SEO is to rank a website higher in search results so that any online visitor comes to you first when they are looking for solutions related to your business. Keywords are the gist of SEO but there is more to it. Here are the factors are taken into account by search engines while ranking a website:

  • Site speed
  • Keywords
  • Backlinks
  • Sitemap
  • UX
  • Schema markup

It is a cost-effective method of increasing your business’s online visibility and has proved its significance over time. Because search algorithms are getting sophisticated, SEO has to get smarter too. Therefore, two different types of SEO has come into existence, namely global SEO and local SEO. It may look like that you may not need local SEO if you have global but that can be a huge mistake. This article sheds light on how these different type of SEO work and which one is good for which business.

Global SEO

In simple words, global SEO refers to optimizing your website content for a number of regions worldwide. To elaborate, if you are looking to optimize your content for a global audience, you need to create content that caters to people from different parts of the world who understand different languages. Further, it requires optimization of that content for each region’s search engine result pages (SERPs). It is important to note that Google search engine presents different results for the same keywords in different countries. Even the URL for Google in India is google.co.in while that in Italy is google.it.

For instance, if your website provides services in more than one country and in other languages besides English, you need global SEO. Therefore, if you sell apples, you would optimize your content for words that mean apple in the regions you serve. All other SEO rules will apply in a similar manner.

Local SEO

As the name suggests, the local SEO is for businesses that are not serving globally and are concentrated in a specific region. Therefore, such businesses gain more from SEO that is region-specific and shows results that are relevant to a city or a locality. The search engines, in this case, rely on local directories, business information, and customer reviews for rankings. The idea here is to appear on the first page of Google search when someone is searching for some products or services in a specific region.

For example, if you have a catering business in a city and someone from or near your city searches for ‘catering service near me’, your business should show in the search results. If that is not happening, you have either not implemented local SEO or it hasn’t been implemented successfully.

Major Differences

  • Global and local SEOs target different geographical locations. Business’s physical location matters a lot when dealing with local SEO while there is no such constraint in global SEO.
  • Local SEO targets local listing packs while global SEO aims at ranking higher in general search results. Therefore, they both produce different SERPs.
  • Small businesses that serve a particular physical location use local SEO while organizations that serve globally or aim to provide services to people across the world use global SEO.

The Bottom Line

The nature of your business decides which SEO to choose. If your business is not tied to a physical location, go for global SEO while if your business only serves in a particular geographical location, you must opt for local SEO. If you have any doubts or you want help with SEO, you can reach out to us at MarkSpace Media.

Digital Marketing Tips that are Essential to Success in 2019

Digital Marketing Tips that are Essential to Success in 2019

For the success of any business, it is important that its IT services are exceptional. From the website to social media and digital content, everything needs to be updated and best. Digital marketing has dominated the world of marketing in just a few years. In the coming years too, it will continue to expand and diversify. The businesses that are not present online are slowly vanishing.

The modern era belongs to people who are keen on making their online presence felt. The chances of a business’ success increase exponentially if they have digital marketing strategies that are regularly updated. Here are a few tips to help you make positive changes to your digital marketing services.

  1. Update your Website

This is not news but there are very few businesses that regularly update their website. Writing new content for your website and updating it frequently helps your business remain relevant. In addition, it makes people perceive you as a credible organization and therefore, improves brand recognition. Adding more pages that show the advancements in your business is also a good technique to keep your website engaged. This is neccessary for long-term success. If there is no new content, you can consider republishing the old content with some changes.

 

  1. Improve your Customer Experience

IT services are only going to pay off if the customers are getting a pleasant experience. To improve customer experience, your target should be to make them relate to your business and associate positive emotions with it. There are multiple factors that contribute to how your customers feel about your business and not just their interaction with customer care associates. Your website should be easy to navigate and must have a user-friendly interface. Similarly, your business should rank higher in searches and you should positively interact with your prospects and customers on social media.

 

  1. Benefit from Local SEO

Businesses can benefit a lot from the implementation of local SEO. Local SEO helps your website to rank higher in search results of a specific area and gives your business a chance to expand to new cities. To get the best of local SEO, make sure you include region-specific words on your website and your business contact details are consistent everywhere across the internet.

 

  1. Build a Profile on Google My Business

For small and local businesses, building a Google My Business profile can play a crucial role in their success online. It allows the users to find you easily and call you if needed. You can link your Google My Business profile to your website, which will allow the customers to easily access your website and get all the details.

 

  1. Couple SEO with SEM

It can be of great advantage to couple your search engine optimization (SEO) strategies with search engine marketing (SEM). Not only will it improve your online presence but also help the customers to choose you over your competitors. SEM tactics include pay-per-click campaigns and Google ads.

 

  1. Keep Track of your Online Performance

Use analytics tools to track how your business is performing online. Google Analytics is an example of one good free analytics tool that provides you insights into your website performance, traffic analysis, and data on online visitors.

 

  1. A Strong Social Media Presence is Important

In the world of late, not having a strong social media presence can be a huge setback. Social media marketing is emerging as an industry in itself. In such times, just creating a profile on various social media platforms is not enough. You need to keep posting relevant content regularly and interact closely with your audiences.

 

  1. Effective Call-to-action

Give your prospects a strong call-to-action using free quotes, offers, and newsletters. An effective call-to-action helps to push the customers further down the sales funnel.

Your business online is as good as your IT services. To improve digital marketing strategies, you need to keep visiting them from time to time and updating them. Reach out to us at MarkSpace Media if you need help with improving your digital marketing efforts.

Why Social Media Marketing is Crucial for Business Growth?

Why Social Media Marketing is Crucial for Business Growth?

It doesn’t matter if you own a small business or a multinational company, you need social media to grow. The modern business landscape is primarily dependent on social media for marketing and promotion. When the internet first came into existence, no one would have thought that it would dominate the world and nearly wipe out all other forms of communication.

In present times, social media has emerged as a powerful tool of communication and marketing. It helps the businesses to connect with their customers and promote brand awareness. It also boosts your lead generation and sales. And it is not going away anytime soon. If anything, it will only get smarter and more popular. Here are a few good reasons why you should tap into the marketing benefits offered by social media.

  1. Your customers spend a lot of time on social media.

This is the most crucial reason why you should have a social media marketing strategy. Your customers are spending a huge amount of time on social media. Nearly 59% of the people on social media access it every day and 33% of them do it more than five times a day. This means they are already consuming some content. It will be better for your business if you also put out some content for them.

 

  1. Social media messages have better reception.

Social media is a fun way to connect with other people. Initially, people only interacted with their friends and family through social media channels but they have now also started to follow their favorite brands. Social media messages receive better reception at the consumer end because it is more conversational medium and people connect better with you.

 

  1. Better search engine rankings.

Businesses that are more active across social media are more likely to have better search engine rankings. A healthy presence on social media platforms makes the search engine believe that your brand is credible and trustworthy. Also, if consumers end up on your social profile and find you inactive, they may prefer taking their business to some other brand.

 

  1. Improved brand recognition.

Social media largely affects your brand visibility online. If you are consistently delivering valuable content through social media platforms, you get a better recognition among your audience because you are more accessible to your existing customers and new leads.

 

  1. You get better inbound traffic.

Every post on social media should be seen as a new opportunity to bring new visitors to your website. Once that happens, you can pursue them for conversion. Therefore, social media can help you get more inbound traffic. However, it is important that you consistently publish on social media to retain your audience.

 

  1. Different social media platforms target different audience.

Each social media platform targets a different type of audience. Thus, to attract quality leads you need to design a strategy that is specific to each of these platforms. For example, Facebook has over 1 billion users worldwide with most of them being youth while Instagram is a photo sharing platforms with 150 million active users.

 

  1. Your rivals are on social media.

The businesses you are in competition with are on social media and therefore, to stay ahead in your industry you must be active on social media too. For any business to grow in the world of late, presence on social media is crucial. You can demonstrate your expertise and use this opportunity to drive online traffic.

 

  1. Cost-effective and result-oriented.

Social media marketing is highly cost-effective and doesn’t compromise on the results. With good social media strategy, you can get organic visitors without spending a penny. PPC gives you the opportunity to pay for only the times your ad is clicked. Similarly, there are other tactics that will help you promote your business without having to spend hefty amounts of money.

You are definitely losing a lot of business if you are still not using social media for marketing purposes. There is no one strategy to win at social media marketing. You have to experiment and find what works best for you. Leverage the power of social media platforms to boost your profits. If you have any doubts, we are here to guide you.