Why Social Media Marketing is Crucial for Business Growth?

Why Social Media Marketing is Crucial for Business Growth?

It doesn’t matter if you own a small business or a multinational company, you need social media to grow. The modern business landscape is primarily dependent on social media for marketing and promotion. When the internet first came into existence, no one would have thought that it would dominate the world and nearly wipe out all other forms of communication.

In present times, social media has emerged as a powerful tool of communication and marketing. It helps the businesses to connect with their customers and promote brand awareness. It also boosts your lead generation and sales. And it is not going away anytime soon. If anything, it will only get smarter and more popular. Here are a few good reasons why you should tap into the marketing benefits offered by social media.

  1. Your customers spend a lot of time on social media.

This is the most crucial reason why you should have a social media marketing strategy. Your customers are spending a huge amount of time on social media. Nearly 59% of the people on social media access it every day and 33% of them do it more than five times a day. This means they are already consuming some content. It will be better for your business if you also put out some content for them.


  1. Social media messages have better reception.

Social media is a fun way to connect with other people. Initially, people only interacted with their friends and family through social media channels but they have now also started to follow their favorite brands. Social media messages receive better reception at the consumer end because it is more conversational medium and people connect better with you.


  1. Better search engine rankings.

Businesses that are more active across social media are more likely to have better search engine rankings. A healthy presence on social media platforms makes the search engine believe that your brand is credible and trustworthy. Also, if consumers end up on your social profile and find you inactive, they may prefer taking their business to some other brand.


  1. Improved brand recognition.

Social media largely affects your brand visibility online. If you are consistently delivering valuable content through social media platforms, you get a better recognition among your audience because you are more accessible to your existing customers and new leads.


  1. You get better inbound traffic.

Every post on social media should be seen as a new opportunity to bring new visitors to your website. Once that happens, you can pursue them for conversion. Therefore, social media can help you get more inbound traffic. However, it is important that you consistently publish on social media to retain your audience.


  1. Different social media platforms target different audience.

Each social media platform targets a different type of audience. Thus, to attract quality leads you need to design a strategy that is specific to each of these platforms. For example, Facebook has over 1 billion users worldwide with most of them being youth while Instagram is a photo sharing platforms with 150 million active users.


  1. Your rivals are on social media.

The businesses you are in competition with are on social media and therefore, to stay ahead in your industry you must be active on social media too. For any business to grow in the world of late, presence on social media is crucial. You can demonstrate your expertise and use this opportunity to drive online traffic.


  1. Cost-effective and result-oriented.

Social media marketing is highly cost-effective and doesn’t compromise on the results. With good social media strategy, you can get organic visitors without spending a penny. PPC gives you the opportunity to pay for only the times your ad is clicked. Similarly, there are other tactics that will help you promote your business without having to spend hefty amounts of money.

You are definitely losing a lot of business if you are still not using social media for marketing purposes. There is no one strategy to win at social media marketing. You have to experiment and find what works best for you. Leverage the power of social media platforms to boost your profits. If you have any doubts, we are here to guide you.

Tips to Build a Successful Social Media Marketing Strategy in 2019

Tips to Build a Successful Social Media Marketing Strategy in 2019

Businesses are getting bolder and are launching aggressive marketing campaigns this year. 2018 was not an easy year for social media. Some social media platforms reached a stagnant stage while others came into limelight by attracting more users. No one social media platform dominates the internet and the tide keeps changing from time to time. A few years back Facebook took the world by storm and now Instagram is doing the same. People now look forward to the real side of the businesses before engaging with them.

This calls for a new strategy every year that is in line with the demand of the time. The first quarter of 2019 is nearing the end but there is still time to come up with a good strategy for the year. This article highlights the tips to keep in mind while developing a social media marketing strategy for the year 2019.

  1. Set realistic goals.

Who doesn’t want to have millions of followers on social media and see their content going viral? But that doesn’t happen in one day. Therefore, while you may be eyeing a larger share of voice on the internet, you have to start small. Start by figuring out what you want from your social media. Based on that, make a list of attainable goals. For example, you can target increasing brand awareness, achieving high-quality leads, increasing ROI, or creating a loyal fan base.


  1. Know your audience.

Next step is to know your audience better. We must warn you that making assumptions about your audience can be a dangerous thing and may cost you a lot. It is quite easy to know your customers and prospects these days. Make use of demographic data and social media analytic tools to get all the information you need to form your social media strategy. You can run age, region, or gender-based campaigns to target a particular segment of your prospects to achieve better results.


  1. Focus on social media metrics.

Further, you must pay attention to your social media metrics. The metrics that matter are more than just likes and shares. These are the ones that amount to something meaningful and bring lasting results. Examples of important social media metrics are reach, clicks, engagement, performance, and sentiment.


  1. Take a close look at your competitors.

You might want to take a look at what your competitors are doing to boost their social media reach. This doesn’t require deep research but only a surface level analysis to see what strategies they are using and what is their social media content like. This helps you to build an informed social media strategy.


  1. Invest in engaging content.

The quality of your social media content is critical to your strategy. Therefore, invest in content creation and curation. You might want to consider different requirements of each social media platform and create engaging content accordingly. It is extremely important for you to regularly share posts but you must not overdo it.

  1. Timeliness is crucial.

Whatever you do, timeliness of your activities on social media is very important. It is a two-way street. Your customers expect speedier responses from you and also want these conversations to be meaningful. Conversation and engagement opportunities must always be attended in a short timeframe. Customer care should be a priority. Find out which is the best time to engage with the audience and figure out the tools that can help you do it better.


  1. Assess your strategy frequently.

Lastly, to have a big picture of the business and in a bid to make it stronger, it is crucial to keep assessing your social media marketing strategy from time to time. Analyze your whole process and take note of what is working for you and what is not. Then, find a way to improve what is performing poorly. This should be done very frequently to ensure that the business stays strong.

Hopefully, these tips will help you refine your social media marketing strategy and reach your 2019 goals. For more tips to improve your performance online, get in touch with us now.

Why should Businesses Count On Social Media for Marketing?

Why should Businesses Count On Social Media for Marketing?

Marketing today is incomplete and paralyzed without social media. The emergence of social media has taken the marketing game to next level. Businesses are increasingly exploring more and more social media platforms and using them to their benefit. This includes popular sites like Twitter, LinkedIn, Pinterest, Instagram, and Facebook. The idea is to gain more online visibility because that’s where we spend most of our time these days. Undoubtedly, the social media content must of high quality and should make you stand out. This article discusses the benefits of using social media for business promotion with a focus on blogging and video marketing.

  1. Popular and Cost-Effective

Social media is becoming more and more popular with every passing day. Facebook alone is known to have over 1.7 billion monthly users. The extensive reach and wide functionality offered by social media make it a popular marketing platform. Also, because marketing via social media incurs low costs, it is a very cost-effective method of reaching out to wider audiences of different demographics.


  1. Encourages Two-way Communication

Unlike other forms of marketing, social media allows two-way communication. For instance, if you post to Facebook, your audience can not only access that information but can also respond through messages or comments. This helps you to know about what your consumers think of your business and provides you with a knowledge of what needs to be changed. Social media, being a two-way communication medium, brings you closer to your customers and adds an element of trust.


  1. Blogs Drive Traffic to your Website

Blogs, specifically, are known to drive more traffic to your website. Every time you add a new post to your blog, it is one more indexed page on your website. Therefore, it increases your chances of showing up in search engine results and drives traffic to your website. Also, regularly updating your blog lets Google and the other search engines know that you are active. Further, every new blog is your chance to get shared on social networks, making you more visible and giving your business an added exposure.


  1. More Conversions with Videos and Blogging

Blogs and videos drive traffic to your website and hence, this gives you an opportunity to convert the visitors to leads. Therefore, every new video and blog post is an opportunity to generate and convert leads. Make sure that there is a call-to-action to every social media post that you make.


  1. Establishes you as Authority

If you post blogs, videos, and other information frequently and on a wide range of topics, it gives your audience an idea that you are trustworthy and credible. This puts you in a position of authority.


  1. Improves Search Engine Ranking

Clearly, with more posts on frequent basis and creation of content regularly that is valuable to the customers, the search engine ranking is bound to improve. Videos have better engagement and blogs drive traffic to your website. These factors combine to make Google understand that more people are interested in your content and based on the algorithms, your website ranks higher in search engine results.


  1. Videos Enhance Mobile Marketing

Mobile phones are most widely used devices to access the information on the internet. With improved bandwidth, videos are one of the highly viewed content on mobiles. Therefore, videos are believed to be major drivers of mobile marketing. With good quality, engaging, and informative video, businesses can score leads.


  1. Improved ROI

Video marketing, blogging, and posting on social media has proved to result in a considerable financial advantage. Being in touch with your customers via social media builds trust and establishes you as a trustworthy brand. Therefore, you have more leads and more profits


If you are a business that is still not making the use of social media for promotion, you are losing a lot. The modern business marketing revolves around the internet and hence, social media. To know more about how different social media platforms contribute to business success, keep checking our blog or get in touch with our experts at MarkSpace Media.