The debate on whether sales and marketing should work together is not new. The shift in marketing has brought the two fields on the cusp of collaboration. While there are still a few people who think that sales and marketing should work independently, we strongly believe that the two disciplines are highly dependent on each other and should definitely work together.
This article provides insight into a few major factors that call for the collaboration of sales and marketing. One major reason for the two departments to work together is having one goal to achieve. Making them work together isn’t a cakewalk but the results the merger can bring are worth all the effort. The extent to which sales and marketing should work together will depend on the size of the organization but a few factors remain consistent everywhere.
- More Successful Campaigns
Improved communication between sales and marketing directly affects the success of campaigns. Evaluating email campaigns becomes much easier with both teams working together. While the marketing team provides the sales team with data about the level of engagement, the sales team can easily do the follow-ups. Marketing can, further, run campaigns to analyze the progress. The continuous communication between the two departments will ensure that the campaigns are measured effectively.
- Better SEO
Bringing sales and marketing together can actually positively impact the SEO efforts. Improved communication allows the sales team to find out people’s views about their online behavior. Customers are vital to business and what they think about you matters. While marketing teams think that they know more about the customers, it is actually the sales team that understand the customers’ needs and wants. The information with the sales team can help the marketing team up their efforts and make the web content relevant. The data from sales can be used to improve the visibility on search engines further.
- Improved Sales Reach out
Developments in technology have made the sales prospecting more virtual than it ever was. Social media is a great way to connect with the new prospects. The marketing team also invests a lot in email campaigns and are, therefore, skilled in written and oral communication with the potential clients. This is why they should come together with the sales team to help them understand how they target their prospects in their campaigns. Little inputs from the marketing team can go a long way and can help the sales team to increase their sales reach out.
- Better Content
Good content is everything. One of the biggest problems being faced by the marketing teams is that they are unable to come up with content that can drive sales. Coming up with selling ideas on a regular basis is not an easy task. As mentioned above, salespeople are directly in touch with the customers and this provides the marketing team with a great opportunity to analyze people’s comments and turn them into a compelling blog post. Content marketing can help you achieve your sales goals easier than ever. All you need to do is write what people need to read and this is only possible when the sales and marketing teams come together. Sales team provides insights and marketing team converts it into content that sells.
- Enhanced Lead Generation
Leads are vital to any business. Good quality leads can help your business grow. Therefore, the marketing team is required to pay more attention to what interests your potential leads. They need to know the source of lead generation. However, due to time constraints, it is not always possible to do thorough research. Therefore, the sales and marketing team can join hands to share whatever data they have on lead generation and use it to target the leads. The marketing team can run campaigns depending on sales data and sales team can use the information to do follow-ups.
This is just the tip of the iceberg. There is no end to the benefits that an organization can harvest by bringing together their sales and marketing teams. It is time to drop the debate about this matter and instead come up with strategies that can help in the integration of the sales and marketing departments.