E-Commerce Advantages You Need to Know

E-Commerce Advantages You Need to Know

Have you ever thought about starting an e-commerce website or software to help promote your business sales? If no, you might want to consider it now and if yes, here are a few advantages and tips that will help your business grow. The e-commerce industry is expected to grow to $4 trillion by 2020. Therefore, it is just the right time to dive in.

What is in there for a company in e-commerce?

Here are a few great reasons to start your own online store.

  1.    Low Startup Cost

Starting an e-commerce store is way cheaper than a physical store. There are tedious logistics involved in opening a physical store like store design, inventory, sales equipment, staff and more. However, starting an e-commerce store costs substantially less and needs fewer employees to maintain it.

 

  1.    Always Open for Business

One major advantage of e-commerce is that it is open for business 24 hours a day. The added advantage of online ads that redirect customers to your online store can help you make sales at 12 midnight or 4 am alike. People with odd work schedules can benefit the most from it because they can’t visit physical stores otherwise.

 

  1.    Global Customers

Further, e-commerce helps you to extend your business globally and with no or negligible added cost, you can sell your services or products to customers from other countries. There are many shipping services available that collaborate with online stores at a minimal cost.

 

  1.    Better and Personalized Shopping

E-commerce allows you to provide a better and personalized shopping experience to your customers. You can send personalized emails with offers or more information about the product your prospect is interested in. This increases the chances of their conversion.

 

  1.    Few and Affordable Employees

Unlike the physical store where you have to have the staff to run the store and deal with the customers, here you need to hire fewer employees who will run your website and process orders from their computer. You can hire the employees to work from their homes too.

 

  1.    Access to Customer Data

Since the customers have to add their basic information on e-commerce websites, you will have access to a huge amount of consumer data which can be used to communicate with them and build better relations. This helps you serve them better and they tend to trust you more.

 

  1.    Can Process More Number of Orders

In a physical store, customers might have to wait in a line to get their order processed but e-commerce allows you to process a high number of orders with utmost ease and at the same time.

 

  1.    Scalable

Most importantly, e-commerce is scalable according to your budget and requirements. You can start small and can, later on, increase the number of products when your business starts to perform well. You can increase your ads when needed or get more promotional content.

 

Tips to Promote your E-Commerce Website or Software

  1.    Location-based Optimization

Optimize your website to target the location where your primary audience is. It has been found that websites that focus on the local market achieve better results with local buyers.

 

  1.    Make Use of Conversion Boosters

Price, discount, speed, and cost of shipping are some conversion boosters that you can use to convert the prospects into customers. Some successful e-commerce stores offer coupons, clearance sales, or better shipping speed to gain more customers.

 

  1.    Toll-Free Number

Customers want to have a way to contact the store when they have some complaint or want themselves heard. Therefore, it is always good to provide them with a toll-free number which your customer representatives answer and listen to what they have to say.

 

  1.    Produce Value-Added Content Consistently

Lastly, share valuable content across all social media consistently. Give your customers something to think about and give to them solutions to their problems. This increases their chances of buying from you.

E-commerce is here to stay and will expand massively in the coming years. It is for the businesses to decide whether or not they want to make the profit out of this growing industry. If you have any doubts related to e-commerce, get in touch with us at MarkSpace Media.

 

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Essential Copywriting Tips for Content Creators

Essential Copywriting Tips for Content Creators

Content is the gist of all marketing and business promotion. Good content has the capacity to take your business to the new heights and at the same time, bad content can bring you down. Now the question is how do you know that writing is of good quality? Of course, when you read it, you know it is a good copy. But on what parameters do you measure the quality of it? This article will briefly discuss 7 characteristics that make a copy brilliant.

                 1.Logical and Structured

  1. Nothing puts a reader off like unorganized and illogical writing. A brilliant copywriter is one who knows what to write and how to do it. A good copy is clear right from the beginning and has a summary of whole content in the first paragraph or the introduction itself. This is even more crucial when you are writing anything for the web because the readers focus more on the first two paragraphs.

    Also, it is important to logically organize the information in the copy. The transition between two different ideas or paragraphs must be very smooth. Finally, the conclusion must summarize the whole article in a concise manner. It can be used to for call-to-action too.

     

    1. Purposeful

    Before beginning to write a copy, you must know that what is the purpose of writing the content. Therefore, always get any additional information you might need to write it. A good copy is purposeful, knowledgeable, and concise. Good writers consider SEO and keywords in their writing while making sure that they fit in seamlessly.

     

    1. Flexible-format

    A good copy is one that can easily take the form of the platform it is shared on and the organization it is written for. Therefore, it is important that a good copywriter should produce a copy that fits in the company’s style. By doing this, when there are more than one writers at work for a particular organization, it is possible to produce different types of content with the same overall tone and consistency.

     

    1. Conversational Tone

    The copies written in the conversational tone tend to attract more readers than the other ones. A good copywriter always addresses their audience directly. To know how much formal or informal you can be is important, nevertheless. It is recommended that you avoid using complex jargon as not all your readers may understand it. While using simple language is good for comprehension, you must not dumb the things down too much.

     

    1. Original

    The originality of a copy will get you more readers than ever. However, it is not possible to give new information in every copy as there is a lot of content written on the same topics. Therefore, the key here is to write about the same topic but in a fresh way and avoiding clichés. See how others are writing on similar topics and make sure you don’t repeat the same things. Instead, bring in a unique value proposition to your writing. In simple words, do the same things but differently.

     

    1. Balanced in Word Count and Quality

    This is important when you are required to meet a certain word limit. While as a writer you are obligated to meet the word limit but it should not come at the cost of quality. Don’t just go on stuffing words in order to hit a certain word limit. Be succinct in your writing while meeting the word count. This will add value to your copy and readers are more likely to read copies that have something of value to offer.

     

    1. Perfectly Worded

    Finally, use just the perfect words in your copy. This accounts for good lexical resources, grammar, and spellings. It is important to use the language that fits is just right and doesn’t look too less or too much for the readers.

    A good copy leaves a lasting impression on the audience. Therefore, it is always a good idea to invest in good content. It increases rates of conversion and gets more clients. It puts a great positive impact on the readers and therefore, puts you at an advantage.

Why should Businesses invest in SEO?

Why should Businesses invest in SEO?

SEO is not a new term and almost every business knows that they need it. However, there is a difference between understanding the need and investing in it. While most of the businesses regard SEO as one of the primary digital marketing needs, a very of them are actually investing in it. Consequently, they miss the chance to show up on page one of the search results. SEO is a very elaborate concept and needs a whole team to effectively implement it. This is the reason that growing businesses have started to outsource it. Many leading digital marketers rely on SEO services extensively for their business promotions.

Here are 8 reasons why all businesses, regardless of their size, should invest in SEO.

  1. Organic search drives most of the website traffic.

Organic search can be defined as the search that is not influenced by online ads, PPC, or any other tools and is purely the result of a simple query on a search engine. It is believed to be a vital part of the website’s performance. Google owns 75% of the search market and each one of us is using Google at least once a day to search for some information. The Google search engine algorithms rank websites on the quality of websites and SEO. And therefore, websites that are SEO optimized rank higher in organic search results.

 

  1. SEO saves your time and money.

Highly cost-effective and time-saving strategy, SEO is known to benefits businesses extensively if they know how to use it well. Some may argue that SEO optimization costs you highly but it must be understood that considering the cost and the benefits it offers, it ends up being very cost effective. It is better to understand it as an investment.

 

  1. More people are going online with increasing mobile bandwidth.

Mobile bandwidth is increasing and mobile internet services are getting cheaper. This means that more and more people are getting access to the internet. Therefore, online searches are going to increase exponentially and SEO is not going anywhere anytime soon. So, it is in the best interest of the businesses to start investing smartly in SEO services.

 

  1. Positive user experience benefits your business.

Google ranks the websites on the basis of user experience too. Therefore, when considering a good SEO strategy, it becomes necessary to provide a good user experience. This not only gives you a better ranking but the chances of your users converting into sales multiply largely.

 

  1. Increased engagement means more conversions.

Local SEO tends to increase engagement as it optimizes the search results based on your location too. This can hugely benefit small and medium-sized businesses. People in your area are able to find you easily on the internet. This means only one thing- you are more likely to get an increased number of conversions than ever before. Therefore, you also witness smaller buying cycles and bigger benefits.

 

  1. SEO benefits you over a long-term.

The impact of SEO is noticeable within the first year of implementation. However, if you keep doing it religiously, it is bound to throw your ROI off the charts. SEO is a long term strategy and the effect of it lasts for many years. However, the trick here is to be able to follow the changes and trends closely.

 

  1. It is measurable.

What makes SEO even more appealing is the fact that it can be tracked and measured. With proper analysis, you can easily determine whether or not it is working for you. Therefore, it gives you an opportunity for improvement and growth.

 

  1. Being on page one can boost your profits.

Implementing SEO rightly can help your business to show up on page one of the search results. This increases the chances of users clicking on your website and interacting with you. Also, this makes you seem trustworthy and credible. All of this combined further increases your profits.

In sum, strong SEO services can go a long way. They are here to stay and for any business to flourish, SEO is one of the must-have techniques.

Essential Copywriting Tips for Content Creators

Essential Copywriting Tips for Content Creators

Content is the gist of all marketing and business promotion. Good content has the capacity to take your business to the new heights and at the same time, bad content can bring you down. Now the question is how do you know that writing is of good quality? Of course, when you read it, you know it is a good copy. But on what parameters do you measure the quality of it? This article will briefly discuss 7 characteristics that make a copy brilliant.

  1. Logical and Structured

Nothing puts a reader off like unorganized and illogical writing. A brilliant copywriter is one who knows what to write and how to do it. A good copy is clear right from the beginning and has a summary of whole content in the first paragraph or the introduction itself. This is even more crucial when you are writing anything for the web because the readers focus more on the first two paragraphs.

Also, it is important to logically organize the information in the copy. The transition between two different ideas or paragraphs must be very smooth. Finally, the conclusion must summarize the whole article in a concise manner. It can be used to for call-to-action too.

  1. Purposeful

Before beginning to write a copy, you must know that what is the purpose of writing the content. Therefore, always get any additional information you might need to write it. A good copy is purposeful, knowledgeable, and concise. Good writers consider SEO and keywords in their writing while making sure that they fit in seamlessly.

  1. Flexible-format

A good copy is one that can easily take the form of the platform it is shared on and the organization it is written for. Therefore, it is important that a good copywriter should produce a copy that fits in the company’s style. By doing this, when there are more than one writers at work for a particular organization, it is possible to produce different types of content with the same overall tone and consistency.

  1. Conversational Tone

The copies written in the conversational tone tend to attract more readers than the other ones. A good copywriter always addresses their audience directly. To know how much formal or informal you can be is important, nevertheless. It is recommended that you avoid using complex jargon as not all your readers may understand it. While using simple language is good for comprehension, you must not dumb the things down too much.

  1. Original

The originality of a copy will get you more readers than ever. However, it is not possible to give new information in every copy as there is a lot of content written on the same topics. Therefore, the key here is to write about the same topic but in a fresh way and avoiding clichés. See how others are writing on similar topics and make sure you don’t repeat the same things. Instead, bring in a unique value proposition to your writing. In simple words, do the same things but differently.

  1. Balanced in Word Count and Quality

This is important when you are required to meet a certain word limit. While as a writer you are obligated to meet the word limit but it should not come at the cost of quality. Don’t just go on stuffing words in order to hit a certain word limit. Be succinct in your writing while meeting the word count. This will add value to your copy and readers are more likely to read copies that have something of value to offer.

  1. Perfectly Worded

Finally, use just the perfect words in your copy. This accounts for good lexical resources, grammar, and spellings. It is important to use the language that fits is just right and doesn’t look too less or too much for the readers.

A good copy leaves a lasting impression on the audience. Therefore, it is always a good idea to invest in good content. It increases rates of conversion and gets more clients. It puts a great positive impact on the readers and therefore, puts you at an advantage.

Understanding the Role of a Network Administrator

Understanding the Role of a Network Administrator

Every good organization has a network of computers and a few software platforms that need constant maintenance and care. Therefore, a system of network management and administration is set up to make sure that the systems keep running smoothly. A person is designated to look after all the working and is known as a network administrator.

Who is a Network Administrator?

A network administrator is a person who looks after an organization’s computer network and keeps it updated and in good working condition. They maintain the computer infrastructures with a focus on networking. Albeit their responsibilities differ from one organization to other but a few functions remain the same everywhere. The functional areas include on-site servers, software-network interactions, and network integrity. The roles and responsibilities of a network administrator are discussed in the following section.

Roles and Responsibilities of Network Administrator

The role of a network administrator varies depending on various factors like socio-economic conditions, location, and size of the organization. However, they are often responsible for proactive work like monitoring the network, keeping a check on the updates, testing the network, installing and implementing security programs, and network evaluation. They make sure that the computer hardware and network infrastructure are working fine.

  1. Designing the Network

The first step towards the lifecycle of the network is creating the network design. This involves making well-informed decisions about the type of the network required according to your organizational needs.  The network administrator designs and plans the network based on some factors that are different for each organization.

 

  1. The Network Setup

Once the design is ready, the network administrator sets up and configures the network for your organization. This step involves the installation of the hardware, which is the physical aspect of the network. Further, they configure the files, databases, hosts, routers, and network configuration servers. These tasks can be considered the major responsibilities of a network administrator.

 

  1. Maintenance of the Network

The next step in network administration is maintaining the network that has been set up and includes a number of responsibilities. The network administrator, at this phase, is responsible for adding new host machines to the network, administering network security, adding network services like email, name services, etc., and troubleshooting any network issues that might occur. Network maintenance is a continuous process and requires the administrator to be alert at all times.

 

  1. Expanding the Network

Lastly, the network administrator is the person who expands the network when needed. The longer the network is functioning properly, the more are the chances of an organization wanting to expand its features and services. The network expansion will require the administrator to set up a new network and link it to the existing one, thereby creating an inter-network. Further, they need to configure machines in users’ homes or remote office location and connect them to the main network. Also, connecting the whole network to the internet to enable them to get information from other parts of the world is also a part of the job. Finally, they are responsible for configuring UUCP communications, which allow users to communicate and exchange files with remote machines.

 

Skills a Good Network Administrator Has

Critical Thinking

A good network administrator is logical and has the ability to think critically. They must be capable of exploring and solving problems consistently. Analyzing and thinking critically helps them solve the problems that might occur at their job.

Time Management

A network administrator must be capable of managing time efficiently in order to be able to juggle different projects, people, and problems at the same time. It is very important to stay organized and be prepared for problems that might come. You can’t deal with unannounced new issues if the work at hand already is in mess.

Interpersonal Skills

As a network administrator, you have to work with a lot of people and deal with them on a regular basis. They can be network engineers, desk employees, or end users. Having good interpersonal skills is important to bridge the gap between the diverse groups.