Artificial Intelligence Ready to Take Over Web Development?

Artificial Intelligence Ready to Take Over Web Development?

Web development is one field in the IT industry that has changed beyond imagination in a short span of time. From static to dynamic websites and from manual coding to the content management system (CMS), web designing has come a long way. And now artificial intelligence (AI) is all set to make it a lot better and interesting.

Understanding Artificial Intelligence

The term artificial intelligence (AI) refers to the ability of computers or machines to think and learn as humans do. It is one of the fastest developing technologies that are revolutionizing IT and non-IT sectors alike. As machines are becoming smarter and more capable, they are replacing humans in most basic to sophisticated jobs.

AI creates intelligent machines that can work and react like humans. Further, they improve their reaction based on previous behavior and learn from past events. This is giving rise to another prominent field under the umbrella of AI known as machine learning.

Speech recognition is a good example. With Alexa and Google Home making their way to each household, we can expect AI to become mainstream in the near future.

AI in Website Development

The consumers these days prefer to search for goods or services directly by going to e-commerce sites For example, instead of searching for a new gadget to buy on Google, users make the search on Amazon. In these scenarios, the website has to be highly responsive to the search. Therefore, more and more businesses are implementing AI tools like chatbots, voice search, and other AI solutions to make the user experience pleasant.

Benefits of using AI in Web Development

  1. Improved User Experience

The most important advantage that AI offers in web development is the improvement in user experience. Web designing considers user experience vital and a website is only as good as the visitors’ response to it. Users must be able to use the site effectively and navigate through it easily to find what they are looking for. AI offers a satisfactory user experience and does not let the visitors slip away easily.


  1. Increased Content Relevancy

The audience likes the content that they can relate to. While your website may carry everything that a consumer is looking for, for them to find it at the right time is the key. Enter AI. Websites powered by AI learn from the users’ web history and the kind of content they interact with and display the relevant content. AI gives suggestions to users about videos, music, and written content depending on their past behaviors.


  1. Voice Search Optimization

Voice search is picking up pace and people are increasingly relying on it for their daily web surfing. Voice assistants like Alexa and Google Home are becoming household names. Optimizing your website to show up in voice search is critical to your success. AI helps in making your websites appear in search results when a user performs a voice search.

Hurdles on the Way

  1. Jobs under Threat

The rise of AI is not making all people happy. Since AI has the potential to replace the jobs presently being handled by humans, employment is under threat. With more efficiency and lesser scope of errors, it is highly unlikely that reliance on manual work will stay the way it is.


  1. Security Issues

Also because AI monitors consumer behavior and keeps a tab on people’s online interactions, consumers feel insecure about the data they share. Data analytics and mining that make AI what it is, read consumer data and insights to show them relevant content. But that also means consumers are being watched all the time.


  1. Not-so-personal Interactions

While AI is taking the load off the human resources and is able to deliver human-like interaction to the consumers, they can still tell the responses given by AI. Impersonal interactions may push away customers who prefer personal responses.

Despite the few cons of artificial intelligence in web development, it has a pretty bright future in this field. With AI handling the tedious tasks, manpower can be invested in creativity and other important organizational functions. To know more about how you can implement AI on your website, contact our experts at MarkSpace Media.

The Now and the Future of Web Development

The Now and the Future of Web Development

The web world has over 1.8 billion websites and thousands keep adding to the list every day. The competition is fierce. With rapidly advancing technology, everything is changing so fast that one doesn’t get the time to be comfortable with a new development and another new one is already knocking on the door. To make your website noticeable in current scenario takes some real hard work. You need more than just an innovative idea. Following the current trends and also keeping up with any new updates is vital.

Today it’s crucial to keep the future trends in mind while developing your websites. There are a plethora of tools to help you design a customized and interactive website. However, here are a few trends that you might want to keep in mind while developing or updating your websites.


  1. Accelerated Mobile Pages (AMP)

Adobe’s Accelerated Mobile Pages (AMP) are reported to account for 7 percent of the total web traffic. It is a responsive web design approach that is sponsored by Google and allows users to help the webpages load quickly on mobile. It is here to stay and if you haven’t implemented it already, now is the time to do it.


  1. Progressive Web Apps (PWA)

Based on the adoption of HTML5 and advancements in the internet, PWA brings the best of native apps and mobiles sites. They provide the flawless user experience just like the native apps. The websites that have implemented PWA have seen increased conversions.


  1. Chatbots

Adding an online support chatbot is another new trend that is gaining popularity in web designing. They have established as an effective customer support resource and are quite easily able to handle 24/7 assistance. That reduces the need to hire a full-time customer support representative and also improves the website traffic substantially.


  1. Push Notifications

Push notifications are becoming more common on websites. They are believed to be powerful tools for customer engagement. Although they help you reach a much wider audience and leverage the advantages of online marketing, you must not overuse them. Experts suggest their use only when you are offering some discounts or have some important news for your customers.


  1. Static Websites

While dynamic websites are increasingly replacing the static ones, static websites are not going anywhere anytime soon. The reason is that they are easier to load and navigate. Also, sometimes you only need simple webpages to present information, static websites are most effective in such cases. The attention, however, must be paid to keep the design interesting.


  1. Response Animation Idle Load (RAIL)

The RAIL concept has been there for a while and is expected to see the increased application in the coming years. It boasts of website loading time under one second and excellent website performance. Users enjoy a pleasant experience and therefore, there are better chances of conversions.


  1. Motion UI

Motion UI is about hovers, background animations, animated charts, and headers. It is instrumental in making the websites stand out from the crowd. It is a brilliant way to bring simplicity and usability together.


  1. Browser Extensions

Browser extensions will see increased usage over the years ahead. The demand is rising already. However, there are some concerns regarding privacy issues they bring. Using online protection becomes important when using them.


  1. Single Page Applications (SPAs)

An SPA is a website that eliminates the requirement of reloading a webpage when it is being used. JavaScript is implemented to achieve this functionality. Good examples of SPAs are Facebook, Gmail, and Github. SPAs work within the browser and do not require any extra waiting time as they directly render the webpages in the browser used.

The new web development frameworks like Node.js and Angualr.js are highly improved frameworks that allow the building of advanced websites and applications. In the years to come, websites will be more interactive and user-specific based on user data and behavior as analyzed through artificial intelligence and machine learning. For more insights into the future of web development, keep watching this space.


Emerging Trends in UX Design in 2019

Emerging Trends in UX Design in 2019

UX design is in the process of rapid change and is increasingly finding applications on a number of digital platforms. Leaders in the industry are adapting to new design strategies to keep up with transformation occurring due to the increased popularity of UX interfaces. In mere two years, it has brought revolution in the world of digital technology and the modern digital landscape is flush with new possibilities.

In 2019, UX is expected to hold a center stage in the companies and it is likely to go mainstream. It is expected to become mandatory in order to retain and improve the business/customer relationships. Here are a few trends that are likely to dominate UX design this year.

  1. Voice User Interface

Google Home and Alexa are already becoming the favorite of people. Voice UI allows users to enjoy a faster and easier way of controlling their digital devices. A study by ComScore suggests that within the next two years, as much as 50% of the total searches will be carried out through voice UI. There is significant change occurring in our way of interacting with digital devices with the advent of the voice user interface. It is already a huge boon for the visually impaired and illiterate web users.


  1. Simple Authentication Methods

The present world is doomed by the password problem as we are constantly in a struggle to form passwords that are secure but easy to remember. Despite this, almost every day we have to recover our passwords to login to some online portals. UX design is expected to end that. We can see a rise of simpler login methods that won’t require passwords and will use methods like biometric authentication, temporary passwords, or magic links instead. These methods are already in use across many platforms and it is only expected to surge.


  1. Improved Privacy

GDPR implementation in Europe has led the organizations across the globe to reconsider their privacy agreements and there is more stress on data and its ownership following that. The law, albeit restricted to Europe, has to be followed by all organizations that are likely to interact with users or organizations of Europe. This means almost all big organizations have to follow it. New UX designs implement improved privacy and therefore, allow even the smaller organizations to expand to other countries including Europe.


  1. Personalized User Experience

Gone are the days when the users were happy with the mass-produced content. 2019 requires the markets to provide users with experiences made especially for them. People prefer everything tailored just for them. Machine learning and artificial intelligence (AI) is making it easier. Netflix already uses the algorithms to make a suggestion for its users. 2019 will see a rise in the use of data-based design and make the experience more useful for the users.


  1. More Use of Gestures

The improved UX designs will make more use of gestures on touch sensitive devices. This is why more and more devices are losing home buttons, both in physical form and form screens. Specific gestures are meant to navigate you across the devices. It can already be seen in iPhone X and Google Pixel 3.


  1. Multiple Connected Devices

In the next two years, the number of connected devices is expected to increase. It has been estimated that by 2020, there will be over 6 connected devices per person. The rise in the number of smart devices is changing the way we use and interact with online information. The latest trend is a multi-device experience. UX design will bring more dynamism to the world of connected devices.


  1. Rise of Wearable Devices

Wearable devices are expected to go mainstream by 2020 and 2019 will a substantial rise in the number of these devices used by people. Smartwatches, wearable health devices, and Apple watches are some examples. Wearable technology will be more convenient to use with the improved UX designs.

UX design is gaining ground and in the coming years, it will change the way we interact with digital devices. It is giving way to unexpected innovations and technologies. For more insights, watch this space.

What is Big Data – Everything You Need to Know

What is Big Data – Everything You Need to Know

The term Big Data is used to describe the huge volumes of structured and unstructured data that is very difficult to process using the traditional methods. These large sets of data are analyzed computationally to discover certain patterns and trends. Big Data comprises of huge samples of data, enough to draw good conclusions and there is no minimum amount of it.

The concept of Big Data is new, and increasing amount of different types of data is being collected. With digitization, more and more information is moving online and it is readily available for analysts.

How to access Big Data?

Big Data is increasing with every passing minute and is available in a countless number of places on the web. Just one simple Google search brings out millions of results with large volumes of data. It can’t be righty judged how much data is available online. Here is how you can access and use the data:

  • Data Extraction:

    Data extraction is the process of gaining data. There are many ways to do it but it is generally done by making an API call to an organization’s web service.

  • Data Storage:

    Storage is a big problem when it comes to big data. A lot depends on the budget and expertise of the person responsible for setting up the storage. Technical skills and programming knowledge is important for this purpose. A good provider is someone who allows you a safe place to store your data.

  • Data Cleaning:

    Data is available in different sizes and may be unorganized. Therefore, before you store it, you need to run data cleaning in order to convert it into an acceptable

  • Data Mining:

    Data mining is the process of finding insights into the database. The purpose of it is to make predictions and decisions on the data that is currently available.

  • Data Analysis:

    After the data is collected, the next step is to do analysis and find any interesting trends or patterns. A good analyst is someone who can find something important in the ordinary or something no one else has

  • Data Visualisation:

    The visualization of data is deemed to be very important. It is a process of using all the previously done work and putting it in words that everyone can understand.

Important terms to know

  • Algorithm

An algorithm can be defined as a set of instructions or a mathematical formula that forms the base of a software used to analyze the data.

  • Hadoop

It is a collection of programs that allow the users to store, retrieve, and analyze the large sets of data.

  • Data Scientist

A data scientist is someone who has the expertise in deriving insights and analysis from the data.

  • Amazon Web Services (AWS)

AWS is the name given to the collection of cloud computing services that help the businesses to do large-scale computing operations without the requirement of any storage or processing power on-premise.

  • Cloud Computing

The term cloud computing is given to the process of running software on remote servers and not locally.

  • Internet of Things (IoT)

The IoT is a relatively new technology in which the objects like sensors collect, analyze, and transmit their own data without any manual input. In essence, the devices’ functioning is controlled over the internet.

  • Web Scraping

Web scraping is the process of automatic collection and structuring of data from websites.

  • Predictive Analysis

It is about predicting the future trends or events using the available data.

  • Structured and Unstructured Data

Data that is properly organized in the form of a table so that it relates to other table or chart is called structured data while all other unorganized data is called unstructured data.

Data has always been used by businesses to gain insights and strengthen their business. Big Data takes this to next level as it takes more factors into account and does this analysis on a larger scale. If used in the right way, it is a powerful tool for companies to outperform their competitors.

What to Look for When Finding Web Development Service?

What to Look for When Finding Web Development Service?

The website is a critical marketing tool and is important to furnish services to the clientele. Finding right web development service means finding professionals who are efficient and understand your business requirements. A web page can be tailored for specific purposes depending on what you intend to achieve.

When you search online for a right web development service, you will find a large number of firms claiming to provide you exactly what you are looking for. But you need to do some check before you are sure of hiring a particular one.

Here are a few things that you should inquire about before hiring a web development service:

  1. They must understand the back-end and front-end development process, and should be able to deliver just the right combination.
  2. They should experts in more than one back-end technology.
  3. They must practice best exercises in the industry.
  4. An understanding of advertising schemes encompassing the projects is necessary.
  5. They must be willing to invest time in development and research.
  6. The website should undergo an exhaustive testing process before delivery in order to make the website error-free.

Three important things that you must look for are effectiveness, highly motivated team, and high professional expertise when hiring web application and software developers. A good web development team provides customisable web applications which are as complex as you want them to be. They should be familiar with business and e-commerce solution, CMS and CRM, an information portal,  B2B portal, Web 2.0 –based solution, etc. They must also know of PHP, .NET, Java, and Action.

A good web development company provides following services:

  1. Website and Web Application designing
  2. Offshore website design and development in PHP, ASP .NET, MySQL, Ms SQL Server, JavaScript, Oracle, HTML/XML, visual basic
  3. Flash Design and Development
  4. Flash Custom Animation
  5. Tutorials
  6. Corporate Presentations
  7. CBTs
  8. Logo Designing
  9. Print Design Solutions

Web Application Development

For the success of your website, web application development services are necessary. Web applications are gaining popularity because they can be run from any computer that is connected to the internet. It is important to have a web app because they are a part of business strategies as they allow the company to widen its reach to current and potential customers. A web application is more informative and interesting.

What should you look for in a website?

  1. Details

The website should be detailed enough for the audience to understand and be able to find what they are looking for. The focus should be on the clarity of the content and effective segregation so that all the information on the website is divided into different categories and listed on different pages.

  1. Distinct and Attractive Design

The website design should be distinct and attractive because in a competitive world your website should stand out. The website should have just the right design and fonts that should go with the theme of it. There should also be some unique selling points in your website design.

  1. Aligned Structure

Further, the structure should be aligned. This means that the website should incorporate clear design and navigation. This should be good enough to make the client stay on the page.

  1. Scope for Development

A quality website design always has a scope of development. A strongly developed website will allow you to add products and services later on to it whenever needed.

  1. Clear and Concise Content

The content of the website should be very clear and concise. Any kind of redundancy should not be there. The content of the website plays a major role in brand building.

  1. Cost and Time Required

You should do a check for what is the market rate for website development and make sure that you are getting the services by paying the right cost. Also, find out what will be the time required for the completion of the project and then make an informed decision.