Demand generation can be a challenge for new businesses because the markets now are quite competitive. Comparatively more involved process than lead generation, it can be really difficult for the start-ups. This article discusses the process and the strategies that new businesses can use to achieve the best results.
In simple words, demand generation is the process of creating demand for your products and services. It requires specific strategies to give maximum results. It should be thought of as a long-term relationship between the brand and its customers and requires marketing and sales departments to come together to achieve their goals. Here are a few strategies that will help your business to grow.
- Best foot forward
Whether it is some downloadable resource, a campaign, or an offer, always make sure that your best stuff goes out. It not only creates a sense of trust between your audience and brand but also establishes your credibility in the market space. This will make the prospects more likely to use your services or products. When they have something of value, there are better chances that they will convert to leads.
- Free resources go a long way
Free resources are one of the most popular and effective ways of demand generation. Whenever you land on some website, you often come across free trials, free e-books, etc., which you immediately avail. You need to offer something of value free of cost to attain consumer attention. This strategy isn’t cheap but it has been found that the expenses incurred on these are compensated easily later when a consumer buys the products.
- Lookalike audience
This strategy makes use of Facebook advertisements. Lookalike audiences are the audiences that resemble those who have already expressed interest in your brand. The similarities are noted based on demographics and behavior. One main advantage of this is that it almost doubles your Facebook campaigns’ reach. People spend a lot of time on Facebook and therefore, this can turn into one powerful demand degeneration strategy.
- Webinars with Industry Experts
Webinars are relatively easy to produce. If you plan on producing a webinar, our suggestion is that partner only with the industry experts. This will establish your position as an expert and increase your standing. Further, it will increase your brand awareness. Of course, this will not be easy and will take time. However, right from the beginning, plan to feature the people with knowledge who are famous and well-respected.
- Managed Display Campaigns
Display ads are more effective than you think they are. Managed display campaigns can significantly increase your visibility. By managed display campaigns, we mean the ads are controlled in the terms of what audience they are visible to. Their reach is limited to the people who are more likely to respond positively to them. Keep in mind that purpose of displays is not conversions but raising general awareness of your brand.
- Invest in Content
Note that content is the key to all marketing campaigns. Never underestimate the power of well-written content. Only give away your best content in ads, resources, websites, or wherever audiences are likely to interact with you. Invest in good content because this investment will go a long way. A lot of content goes online every day. Therefore, make sure that your content stands out and has something of value to offer.
- Optimized Email Marketing is a Must
Email marketing is a powerful strategy and should be taken seriously. Sadly, not everyone can use it to its maximum potential. It has to be very specific and you must never bomb your prospect’s inbox. Test your emailing strategy to find out how they perform the best. Everything in an email, from headline to the last word in it, should be created with perfection. And, as explained earlier, give only your best stuff.
- Lead Scoring to Evaluate your Leads
Keep a lead scoring system in place to keep track of how the leads are performing. Using lead scoring you can rightly judge the quality of lead and help the sales team close more deals.
Get in touch with MarkSpace media to know more about demand generation. We will help you leverage the power of demand generation strategies to help you make your business profitable.