Search engine optimization, popularly known by its acronym SEO, is one of the most important tools to attract customers in the world ruled by the internet. According to research, over three-fourths of the small business get new customers through online search engines. SEO has evolved over the years because the search engines are getting smarter every day. The algorithms and bots running your search queries consider a lot of factors while they rank the websites. The main purpose of SEO is to rank a website higher in search results so that any online visitor comes to you first when they are looking for solutions related to your business. Keywords are the gist of SEO but there is more to it. Here are the factors are taken into account by search engines while ranking a website:
- Site speed
- Schema markup
It is a cost-effective method of increasing your business’s online visibility and has proved its significance over time. Because search algorithms are getting sophisticated, SEO has to get smarter too. Therefore, two different types of SEO has come into existence, namely global SEO and local SEO. It may look like that you may not need local SEO if you have global but that can be a huge mistake. This article sheds light on how these different type of SEO work and which one is good for which business.
In simple words, global SEO refers to optimizing your website content for a number of regions worldwide. To elaborate, if you are looking to optimize your content for a global audience, you need to create content that caters to people from different parts of the world who understand different languages. Further, it requires optimization of that content for each region’s search engine result pages (SERPs). It is important to note that Google search engine presents different results for the same keywords in different countries. Even the URL for Google in India is google.co.in while that in Italy is google.it.
For instance, if your website provides services in more than one country and in other languages besides English, you need global SEO. Therefore, if you sell apples, you would optimize your content for words that mean apple in the regions you serve. All other SEO rules will apply in a similar manner.
As the name suggests, the local SEO is for businesses that are not serving globally and are concentrated in a specific region. Therefore, such businesses gain more from SEO that is region-specific and shows results that are relevant to a city or a locality. The search engines, in this case, rely on local directories, business information, and customer reviews for rankings. The idea here is to appear on the first page of Google search when someone is searching for some products or services in a specific region.
For example, if you have a catering business in a city and someone from or near your city searches for ‘catering service near me’, your business should show in the search results. If that is not happening, you have either not implemented local SEO or it hasn’t been implemented successfully.
- Global and local SEOs target different geographical locations. Business’s physical location matters a lot when dealing with local SEO while there is no such constraint in global SEO.
- Local SEO targets local listing packs while global SEO aims at ranking higher in general search results. Therefore, they both produce different SERPs.
- Small businesses that serve a particular physical location use local SEO while organizations that serve globally or aim to provide services to people across the world use global SEO.
The Bottom Line
The nature of your business decides which SEO to choose. If your business is not tied to a physical location, go for global SEO while if your business only serves in a particular geographical location, you must opt for local SEO. If you have any doubts or you want help with SEO, you can reach out to us at MarkSpace Media.