Digital marketing has taken over all the traditional forms of marketing with maximum profits being driven from the online exposure of a brand. Since, the inception of the World Wide Web, the marketing has changed dramatically and has today taken a form of one of the most sophisticated strategies ever in the history. The benefits are infinite provided that you know how to make the most of it. Many good businesses can end up hitting the rock bottom if they fail to implement digital marketing rightly while an average running business can shoot to top with the help of it.
You might be wondering what is the magic formula that makes digital marketing a success. We hate to disappoint you but there is none. A successful digital marketing strategy is one that is tried and tested over time to find out what works for a particular business. What makes business X a success might be a total disaster for business Y. However, there a few terms that you need to have a firm hold on in order to write your success story in the world of digital marketing and they are briefly explained below.
Pay per click or PPC has been around for a while. It is mostly attributed to Google ads that pop up when you search something online. The idea behind PPC is that you pay only for the number of times your ad is clicked. It is often a combination of a few well-chosen keywords and a photo. A lot will depend on what you choose to display here. When a related keyword is searched on Google, your ad pops up. Their prices vary depending on the keywords. Therefore, our advice is that you put a good amount of thought into what you wish people to see on your PPC ad.
Search Engine Optimization (SEO) came into existence when Google started ranking websites based on the content. The algorithms deployed by all search engines rank the websites organically unlike that in PPC. As a business, you want your website listed on page one of the search results. Enter SEO! SEO helps you to strategically place keywords in the text so that the bots pick up on them when crawling the web in response to a search. The takeaway here is that get a strategic SEO campaign in place to boost your business.
- Email Marketing
Email marketing is one thing that has stood the test of time and is not going anywhere anytime soon. A study has found that email marketing gives an estimated 44 times ROI on the money spent. That is huge. All you have to do is send out emails to your prospects that are strategically composed to address their needs. Modern automation tools have made it even easier to send out customized emails and they are totally measurable. You can see who has opened your email and clicked the link.
- Social Media Marketing
Social media has emerged as a big player in the last decade. The reason is that people are accessing social media all the time and consuming the content on it rapidly. The marketers took advantage of this to place the content that promotes certain businesses. Facebook, Instagram, and Twitter are the key players and new platforms keep adding to the list. The bottom line here is to find the social media platforms that work for you and use them to your benefit.
- Content rules all
All digital marketing depends hugely on content. All four strategies listed above will work only as good as the content. So, it is not wrong to say that content rules digital marketing. From blogs to videos, everything works based on the quality of the content. Therefore, our advice to you is that invest in content to achieve long-lasting results.
The term ‘digital marketing’ was used for the first time in 1990 and since then, it has never looked back. The options under digital marketing are countless. You just have to find what works for you. A strong digital marketing strategy will save your time, efforts, and money and will take your business to heights. For any questions, contact us now.