The modern business landscape is overwhelming and it is all about the survival of the fittest. Businesses rely heavily on advertising and marketing to boost their sales. However, the evolving industry requires you to be on your toes at all times. The pace at which technology is changing is crazy and it is significantly changing the marketing strategies. A major change occurred when internet dawned upon this world. Following it, nothing remained the same. It is slowly wiping out all offline modes of marketing.
It is already turning the tables but in the years to come digital marketing will dominate the business world. Therefore, businesses need to stay updated with the strategies to survive. Here are a few trends that you must keep a close watch on to keep your business flourishing.
- Rapid Rise in Voice Search
Gone are the days when people used to manually logon on to a search engine and type specific words to search for something. The state-of-the-art technology has given way to voice search wherein you can simply talk to your smart device and ask anything. It will do the search for you and show you the results. Well, not even a single click is required anymore to do that. Voice search has made everything so convenient. As a business, you need to alter your SEO strategy in order to show up in a voice search because voice assistants bring up only selective results when given a query.
- AI-Driven Communication
Artificial intelligence (AI) has given birth to what are known as chatbots. They have considerably lowered the need for customer care executives in a business. Not only they help you keep check on your budget but also do a wonderful job of attending to your customers. Implementing AI in digital marketing gives you an edge over your competitors and decreases your customer acquisition costs.
- Micro-Moments are Taking Over
Micro-moment is a new type of consumer behavior where they usually turn to their smart devices to learn something or know about something. All the I-want-to-go, I-want-to-do, or I-want-to-buy searches fall under this category. Micro-moments are important because they help make customers instant decisions like where to eat, what to buy, or where to go. Business needs to show up in these micro-moments to be successful.
- AR and VR Emerging as Common Marketing Tools
It is one of the leading trends in the market as it can keep the users engaged and active in brand messaging. Brands like IKEA are already making the use of augmented and virtual realities for providing the customers will close-to-reality experience. Other major brands in the automobile industry are also experimenting with this trend to promote their latest models.
- Social Media is Crucial to Business Success
Well, this is not news. Social media has been around for a while. But what is noteworthy here is that it is not going anywhere anytime soon, rather it is going to expand and become even more vital to success of businesses. The omnipresence on all social media platforms is key because your customers use plethora of apps and they might not overlap. Give your social media strategy all the attention it deserves.
- Visual Search is Set to Take the Center Stage
Machine learning is opening new doors and it is not just the voice search that will dominate the future. Visual search is new hot topic and is all set to make a lot of buzz. It can be understood as search in reverse. A person just needs to point their camera towards the kind of object they are looking for. Tailoring your SEO strategy to imbibe this feature is going to be quite a task for some businesses.
- Keep it Real
Probably, this is the most important strategy. Brutal honesty is what is going to make you successful. Millennials require authenticity in a brand to support it. Authentic content, preferably generated by customers, catches the eye and plays a huge role in promoting the business.
The marketing industry will evolve continuously and we can expect more trends to surface in the near future. As a business, you must learn to distinguish between what is here to stay and what will fade. Digital marketing is all about research about what’s new and adapting.