The business world is becoming more and more competitive and marketing strategies are witnessing unexpected changes. Digital marketing is gaining ground. At present, it is dominating the marketing world and the businesses who are doing it right are the top players. Google has seen substantial growth in revenue owing it to the digital marketing strategies. At present, there are billions of websites and the internet is whole another world in itself.
2019 will see some drastic changes in the way digital marketing works because the technology behind them is developing rapidly. This article sheds light on what’s changing and how to keep up with it.
- SEO is moving to voice search.
SEO drives digital marketing. The more is your business visible, the more profit you are expected to make. However, the way it is working is changing rapidly. More people are now choosing the voice search. It is expected that within the next year, almost half of all the searches will be done through voice search. This means that voice assistants like Google Home and Alexa will go mainstream.
This change suggests that being on page one will not matter when it comes to voice search. Google will give people the answer and they will not be surfing the web. Therefore, now is the time to figure out how to improve your SEO to cope up with this shift.
- Algorithms are getting sophisticated.
Google and other search engines are continuously making efforts to implement algorithms that will bring best results as expected by the users. The idea is to filter out spam websites and low-quality content. The new updates to the search algorithms are making sure that spam links are devalued. These improvements are getting harder to beat because the technology behind them is getting better. So to be able to make the most of it, you now need to understand the user perspective rather than that of Google. This will help you to rank higher continuously even if the algorithms keep getting complex.
- Adopt an omnichannel approach.
You might be getting more number of conversions from one channel but that doesn’t mean that will not use the other channels. Studies suggest that the channels that are popular get saturated fast because they see a large number of competitors. This is why you should have a strategy that makes use of all marketing channels. In this scenario, if one channel goes down you will still have multiple other channels to keep going.
- Keep updating your old blogs regularly.
The web is flush with a lot of content. There are too many websites and blogs. The regular production of new content mattered at one point in time when there were not too many websites. However, now there is no shortage of content. What matters now the most is whether your existing content is updated regularly. Google will only rank you better if your content is fresh and has something that people want to read. So instead of focusing on producing new articles every day, make sure that the content that is already there on your website is updated.
- Spend on conversion rate optimization.
There are not many companies that implement conversion rate optimization and this is why it doesn’t show up in the research. SEO seems to be the driver of ROI. However, in fact, conversion rate optimization is a much bigger player and SEO is behind it. It is a system that will substantially increase the number of customers that are most likely to convert on your website.
- Build a marketing funnel.
Everybody in the business world has heard of marketing funnels but not everyone is using them. Marketing funnels are essential to know where the potential customers are in the buying cycle and this information can later help you to upsell or down-sell them. Tons of solutions are available these days to help you implement this.
Digital marketing in the year ahead is going to be crazy. Not everything that has worked once may work again. Stay updated with what’s going on in the business world for a smoother ride. If there are any questions, ask us now.