Businesses are getting smarter about their lead generation tactics. Every new day brings new challenges to be dealt with. Therefore, the strategies have to be updated and need to be in line with the developments. The modern business world is about more and good quality leads. Today’s customers do their own research before they buy from you and that is why they will only choose you if they think you have the best solution to their needs.
Reaching out to prospects and generating leads is a quite elaborate process and comprises various methods and tools. This article focuses on the benefits of webinars and seminars in lead generation. Both webinars and seminars bring together the prospects and industry experts on one platform to discuss something of interest. The only difference between the both is that webinars happen online with participants connected from different parts of the globe while seminar happens at a physical location and participants are present in person.
- Establish you as a leader in the industry.
Digital marketing is experiencing a boom and to stand out in such times can be a real challenge. Webinars and seminars can help you in positioning yourself as a leader in your industry because they provide your prospects with an opportunity to learn from you. They also engage with you on a deeper level. This makes them think of you as an expert in the field and they are more likely to buy from you. It is recommended that you should invite known experts in the industry to engage in a conversation with the audience.
- More new leads in your sales funnel.
Webinars and seminars are more appealing to new prospects. This is because they are in the initial stages of the buying process and such events provide them a chance to learn about the products or services. They can use all the information to make the right decisions. Since you are the one to give them access to information and educate them, there are good chances that they will buy from you. Therefore, you will have more leads in sales funnel.
- Push the existing leads further in the buying cycle.
Further, seminars and webinars are great tools to push your existing leads down the sales funnel. Before a lead converts to a business opportunity, it has to be touched multiple times and in different ways. Webinars and seminars allow you to stay in touch with them consistently. Experts suggest including polling questions during the event and have a Q&A session in the end. They can also be used to showcase any live demos as they are more powerful than advertisements or whitepapers.
- Retain and engage better with existing customers.
Retaining customers is as important as getting new ones. Webinars help a great deal in keeping the existing revenue intact while providing the customers with more value-added content. Not only does this deepen their advocacy for your company but they also refer you to other prospects. There are chances of widening business opportunities for your existing customers as they are exposed to other aspects of your business. Also, they trust you more. Seminars can also be a tool for training new customers and sharing best practices with them.
- A great way to partner with other companies.
Ahead of a seminar or webinar, you can get in touch with other companies in your industry and partner with them to organize it. It gives you an advantage of getting access to their customers and also promote your brand through word of mouth. Together with your partner, you can use the event to acquire more and better quality leads.
Above listed benefits of seminars and webinars is just the tip of the iceberg. If you plan your event well in advance, it can take your business to the next level. While nurturing your relationships, they help you deliver valuable content that further strengthens your marketing. Seminars and webinars are two must-have tools under your marketing strategy. If you need any help improving your lead generation strategy, you can get in touch with us now.