An interactive session where people gather to discuss a certain topic is called a seminar. A web-based seminar is called a webinar. In a webinar, a presentation, workshop, lecture, or seminar is attended by various people who are connected by video-conferencing software over the web.People who participate in the webinar are able to share documents, applications, and audios with the each other. Webinars are highly useful from the business point of view as they can play a major role in generating leads and giving a push to your business.
Why do companies need to attend webinars?
To understand more about why webinars are important for companies, here we will discuss a few points that will highlight the benefits of attending the webinar.
- Add value to your business
Webinars add value to your business and this is one of the most important reasons why business start doing webinars in the first place. Webinars have the capacity to keep the audience engaged for hours.
You can ask questions to your audience and make real-time changes in your content. This is the reasons why webinars are considered one of the highest converting forms of marketing. You can, further, increase the credibility of your webinar by inviting some guest expert who is already an industry influencer. Though they won’t promote your business, they will leave a lasting impression on your participants as they will start relating the person’s name to your brand.
- Puts you in a position of expert
Because people will have to register in advance for your webinar, this puts you in a position of expert. People will have to make arrangements to attend your webinar, set aside time, mark their calendars, etc. This certainly makes them feel that they have something to learn from you.
- You sell without actually having to sell
With good preparation, through webinars, you are able to soft-sell your products without actually having to sell. The advantage of webinars is that they have the capacity to teach and sell at the same time.
- Easier communication and wider reach
This feature makes webinars stand out. Through a webinar, you have an ability to talk to hundreds of people, who might be located in any part of the world, at the same time. All they need is an internet connection and a video-conferencing software.
While one-to-one conversations are always the best but it isn’t sometimes feasible to travel across the world to have these conversations.
- Generation of new leads and build relationships
Since all the businesses are driven by the leads and business with lesser lead don’t really grow, webinars can be a great way to attract new leads. When you promote your webinars, you will be registering a lot of new people who might later get qualified as leads.
And in a webinar, when you give value, it is a great platform to build relationships. Webinars are a great opportunity to teach your leads about the product and why is it valuable. Other than building relationships, you are also able to have real-time conversations with them.
- Speed up your sale process
Webinars can be of a great help in making your business. Any company grows depending on the amount of cash flow. The faster your lead is converted into a customer, the better is your business. Webinars can help you speed up this conversion process. This is because through a seminar you are able to build trust, deliver value, and clear all the doubts in a very short period of time.
What can you do to engage more people in your seminar/webinar?
When planning a business seminar, you must ensure maximum engagement. For this, you need to focus on picking up an appealing topic, choose a good day and time, send reminders to your potential participants, make registration in advance, and reach out to maximum people through emails, social media, etc.
More is the engagement in the webinar, better are the results. However, understand that not everyone you reach out to will be a participant and not all the participants will convert into customers. Still, webinar conversion rates are fairly high and can help you generate a lot of business.