Marketing today is incomplete and paralyzed without social media. The emergence of social media has taken the marketing game to next level. Businesses are increasingly exploring more and more social media platforms and using them to their benefit. This includes popular sites like Twitter, LinkedIn, Pinterest, Instagram, and Facebook. The idea is to gain more online visibility because that’s where we spend most of our time these days. Undoubtedly, the social media content must of high quality and should make you stand out. This article discusses the benefits of using social media for business promotion with a focus on blogging and video marketing.
- Popular and Cost-Effective
Social media is becoming more and more popular with every passing day. Facebook alone is known to have over 1.7 billion monthly users. The extensive reach and wide functionality offered by social media make it a popular marketing platform. Also, because marketing via social media incurs low costs, it is a very cost-effective method of reaching out to wider audiences of different demographics.
- Encourages Two-way Communication
Unlike other forms of marketing, social media allows two-way communication. For instance, if you post to Facebook, your audience can not only access that information but can also respond through messages or comments. This helps you to know about what your consumers think of your business and provides you with a knowledge of what needs to be changed. Social media, being a two-way communication medium, brings you closer to your customers and adds an element of trust.
- Blogs Drive Traffic to your Website
Blogs, specifically, are known to drive more traffic to your website. Every time you add a new post to your blog, it is one more indexed page on your website. Therefore, it increases your chances of showing up in search engine results and drives traffic to your website. Also, regularly updating your blog lets Google and the other search engines know that you are active. Further, every new blog is your chance to get shared on social networks, making you more visible and giving your business an added exposure.
- More Conversions with Videos and Blogging
Blogs and videos drive traffic to your website and hence, this gives you an opportunity to convert the visitors to leads. Therefore, every new video and blog post is an opportunity to generate and convert leads. Make sure that there is a call-to-action to every social media post that you make.
- Establishes you as Authority
If you post blogs, videos, and other information frequently and on a wide range of topics, it gives your audience an idea that you are trustworthy and credible. This puts you in a position of authority.
- Improves Search Engine Ranking
Clearly, with more posts on frequent basis and creation of content regularly that is valuable to the customers, the search engine ranking is bound to improve. Videos have better engagement and blogs drive traffic to your website. These factors combine to make Google understand that more people are interested in your content and based on the algorithms, your website ranks higher in search engine results.
- Videos Enhance Mobile Marketing
Mobile phones are most widely used devices to access the information on the internet. With improved bandwidth, videos are one of the highly viewed content on mobiles. Therefore, videos are believed to be major drivers of mobile marketing. With good quality, engaging, and informative video, businesses can score leads.
- Improved ROI
Video marketing, blogging, and posting on social media has proved to result in a considerable financial advantage. Being in touch with your customers via social media builds trust and establishes you as a trustworthy brand. Therefore, you have more leads and more profits
If you are a business that is still not making the use of social media for promotion, you are losing a lot. The modern business marketing revolves around the internet and hence, social media. To know more about how different social media platforms contribute to business success, keep checking our blog or get in touch with our experts at MarkSpace Media.