It doesn’t matter if you own a small business or a multinational company, you need social media to grow. The modern business landscape is primarily dependent on social media for marketing and promotion. When the internet first came into existence, no one would have thought that it would dominate the world and nearly wipe out all other forms of communication.
In present times, social media has emerged as a powerful tool of communication and marketing. It helps the businesses to connect with their customers and promote brand awareness. It also boosts your lead generation and sales. And it is not going away anytime soon. If anything, it will only get smarter and more popular. Here are a few good reasons why you should tap into the marketing benefits offered by social media.
- Your customers spend a lot of time on social media.
This is the most crucial reason why you should have a social media marketing strategy. Your customers are spending a huge amount of time on social media. Nearly 59% of the people on social media access it every day and 33% of them do it more than five times a day. This means they are already consuming some content. It will be better for your business if you also put out some content for them.
- Social media messages have better reception.
Social media is a fun way to connect with other people. Initially, people only interacted with their friends and family through social media channels but they have now also started to follow their favorite brands. Social media messages receive better reception at the consumer end because it is more conversational medium and people connect better with you.
- Better search engine rankings.
Businesses that are more active across social media are more likely to have better search engine rankings. A healthy presence on social media platforms makes the search engine believe that your brand is credible and trustworthy. Also, if consumers end up on your social profile and find you inactive, they may prefer taking their business to some other brand.
- Improved brand recognition.
Social media largely affects your brand visibility online. If you are consistently delivering valuable content through social media platforms, you get a better recognition among your audience because you are more accessible to your existing customers and new leads.
- You get better inbound traffic.
Every post on social media should be seen as a new opportunity to bring new visitors to your website. Once that happens, you can pursue them for conversion. Therefore, social media can help you get more inbound traffic. However, it is important that you consistently publish on social media to retain your audience.
- Different social media platforms target different audience.
Each social media platform targets a different type of audience. Thus, to attract quality leads you need to design a strategy that is specific to each of these platforms. For example, Facebook has over 1 billion users worldwide with most of them being youth while Instagram is a photo sharing platforms with 150 million active users.
- Your rivals are on social media.
The businesses you are in competition with are on social media and therefore, to stay ahead in your industry you must be active on social media too. For any business to grow in the world of late, presence on social media is crucial. You can demonstrate your expertise and use this opportunity to drive online traffic.
- Cost-effective and result-oriented.
Social media marketing is highly cost-effective and doesn’t compromise on the results. With good social media strategy, you can get organic visitors without spending a penny. PPC gives you the opportunity to pay for only the times your ad is clicked. Similarly, there are other tactics that will help you promote your business without having to spend hefty amounts of money.
You are definitely losing a lot of business if you are still not using social media for marketing purposes. There is no one strategy to win at social media marketing. You have to experiment and find what works best for you. Leverage the power of social media platforms to boost your profits. If you have any doubts, we are here to guide you.